Many lawyers neglect to optimize a website in the belief that their services are too complicated for people to understand. This is a huge mistake, as it leaves them without an effective way to reach potential clients. In this post, we will discuss 6 ways you can increase your leads and generate more revenue for your business!
Make yourself easy to contact
If you do not let people easily get in touch with you, they will most likely go elsewhere. This is why it’s so important that your About section includes an email address and phone number. Then explain what the email should be used for (i.e., “for questions about this website”). Some lawyers don't include their personal email on their website, which could sway potential clients away if the "barrier to entry" to talk to those who will be representing their case seems too high.
In today’s world, people want to be able to connect as easily as possible. This means that you should have a Facebook page and Twitter profile for your business. You can even try making an Instagram account if you are interested! To make it easy for potential clients to find these pages, make sure to include links in your website’s navigation.
Make sure to update these accounts with relevant, interesting content frequently. You can even offer giveaways on your social media pages to encourage people to follow you!
LinkedIn is a top three social media website where people go to connect with business professionals. People check their LinkedIn account more than any other business website, and it's an important place for you to be. Besides connecting with potential clients, LinkedIn can help your firm grow its professional network. LinkedIn provides a backdrop for companies to find, share and distribute content with its respective professional network. If you are not on LinkedIn, your potential customers may think that you are not up-to-date or that your company is not growing.
Blog posts
This is an easy way to show potential clients that you are up-to-date with current trends and topics. You should even go as far as writing blog posts about issues related to the law! As long as they will be helpful for people who are looking for legal representation, you can write about anything.
Blog posts are a great idea for law firm websites. These posts eventually will be indexed by search engines, receiving free organic traffic from people searching for topics related to articles you have written.
Participate in local events
Speaking at conferences and other events is a great way to get your name out there. You do not need any specific training or experience either; just make sure that the topics discussed will be of interest to potential clients who might come across them later.
Also, get involved in your community! Sponsoring events, volunteering, and attending events are all ways to get your business in front of potential customers. It also allows people to get a look at you in a more casual way, which helps them feel more comfortable when they come into a more serious environment, like a law firm office.
Start a podcast
This is not for everyone, but podcasts are still getting more and more popular. It’s also an excellent way to get your name out there if you do it properly! You can interview other professionals in the industry or even potential clients that might be interested in what you offer. Just make sure to always have a call to action at the end of every episode.
Conclusion
To sum up, there are many ways you can generate leads for your website. Doing so will not only increase revenue and exposure, but it will also show people that you care about what they have to say! By following these tips, you should be able to get more quality traffic on a consistent basis. If you're a law firm looking to increase leads to your website, contact Gold Penguin Marketing today!
