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How Important is Local SEO for your Law Firm?

Optimizing local SEO as an attorney can help build a community around your website of more relevant traffic as well as building trust among your potential clients.
Updated June 9, 2023

Ever since the pandemic, we've seen a vast increase in online advertising. Customers have been researching businesses online and using social media to market their business more than ever. Having a business website and content optimized for local SEO will not online increase your views, but also the trust in your users.

What is SEO?

SEO is an abbreviation for search engine optimization. It is a way to increase website traffic by using certain website "tricks". Increasing your SEO has an impact on the quality and quantity of your law firms website traffic. Attorney websites should also be sure to add relevent information on the website to target the clients of interest. This includes different offices within an area, as well as different practice areas.

Properly configuring the SEO of a business website is very important to gain organic traffic which can lead to an increase in the customers. SEO can help optimize a business website and ensure it is reaching out to people who live in a specific area.

How can an attorney benefit from Local SEO?

Local SEO helps your business to target local search zones to connect with customers and searchers in your area. Local advertising helps reach out to customers and is really important for your law firm to expand. Social media has been a huge importance in digital advertising. 7 in 10 Americans use social media at least once a day! Instagram, Facebook, and Snapchat are the most frequently used social media platforms.

Local SEO essentially helps build an online community without spending a lot of money. Online advertising firms are working for big and small businesses to connect them with their local audience. Hiring a marketing firm for business marketing has become essential to gain organic customers.

Beyond using social media, there are also platforms like Google My Business and Yelp, which are personalized to the cities that you serve clients in.

Importance of Local SEO for attorneys:

Having a business website which has content writing aimed at increasing local SEO will increase your client conversion rate and customer trust.

Advantages of local SEO for attorneys:

  • Increases the trust of the customers
  • Increases page rank on search engines
  • Helps target desired customers
  • Increases the website reach and traffic
  • Provides a fixed cost visibility to the businesses

Optimizing local SEO on attorney websites can help build a community of more relevant traffic and build the trust and authority among your potential clients.

If you would like to learn more about how to use local SEO for your law firm, Contact Us today!

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Written by Justin Gluska
Justin is the founder of Gold Penguin, a business technology blog providing the latest news and tools in the artificial intelligence, business, and SaaS world. If it can help you make more money or save you time, he will write about it!
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