This May, Gold Penguin began working for Porter Nordby Howe, personal injury attorneys serving the state of New York. We helped create a professional website and digitally market their services. Porter Nordby Howe is a team of accomplished trial lawyers who have consistently obtained top recoveries for individuals who suffered serious personal injury and other financial loss. With the growth of their firm came obstacles that had to be overcome. Their website was created in 2015 and simply was not up to date with those of today.
The digital marketing world is constantly evolving and the websites and socials of a brand must be consistently updated and maintained by staff to stay on top of rapidly changing web frameworks, designs, and marketing tactics. With a seldom updated website lacking new posts and content, websites quickly fall behind in search engines and online rankings.
When Gold Penguin was hired, we completely transformed Porter Nordby Howe's digital footprint. It had no blog posts, social media updates, or content changes in years! The website also looked ancient, a quick turn off for potential clients. A potential client from the web has an attention span somewhere around eight seconds. In the time it's taken you to read this, you've probably picked up your phone at least once, were distracted by something nearby, or started drifting into space. We designed a aesthetically pleasing, mobile-friendly, and consistently updating dynamic website to fit the needs of the firm. We've roughly doubled the search engine impressions and website visits over the span of the last 3 months, not to mention the beautifully designed new theme.
We continue to work with Porter Nordby Howe and only expect even greater growth going forward. Gold Penguin routinely updates their Google My Business and Yelp pages, releases content on blogs, and monitors social media.
If you're looking to redesign, revamp, or simply rejuvenate a website for your brand, contact Gold Penguin Marketing today!