Published December 31, 2021

The Best Ways to Market your Law Firm in Miami

Last Updated: February 10, 2022 | Reading Time: 4 minutes

South Florida is a great place to practice law. However, only the most successful attorneys know how to successfully market their Florida business to attract new clients and break into an oversaturated market. Read on for some ideas about how you can stand out from your competition and get the lion's share of South Florida legal work.

1) Make Your Website Stand Out

The first step to marketing yourself is standing out from the crowd. This isn't easy when you're a law firm competing with hundreds of others in a crowded marketplace, but it's doable. One way to make your website stand out is by using videos and other multimedia features that allow potential clients to get to know you before they call or email you. Miami is a very multicultural community, and potential clients will appreciate having the opportunity to learn more about you in their own language.

2) Advertise Locally

Miami is a big city with lots of people coming and going every day. Don't limit yourself to online advertising when there are so many other venues that can work for your Miami business. Take Miami's transit authority, Miami-Dade Transit (MDT), for example. For just $1,000 per month you can purchase an ad that will play on the MDT system multiple times a day for four months.

3) Don't Forget About TV Advertising

TV is still one of the best ways to reach people in many Miami communities. Miami is a major metropolitan area, so you can reach a lot of people through Miami TV commercials, but there are even more opportunities if your Miami firm has a physical location in Miami Dade County. Consider advertising on Univisión to get the word out about new openings!

4) Learn About Miami Business Organizations

Miami business organizations are a great way to connect with other Miami business owners and professionals. Miami Dade has dozens of local Chambers of Commerce, so you can find one that suits your firm perfectly! Miami business organizations often offer discounted advertising rates or sponsor networking events that can be very helpful for your business.

5) Don't Overlook Radio

As with television advertising, radio advertising is also a great way to reach Miami communities. Miami has AM and FM stations in English, Spanish, Creole, Portuguese and Haitian French. Miami's greatest concentration of commercial radio stations is on the FM dial; if you want to get into commercial radio but don't have an ad budget of $1,000 per month, consider going with a radio station that features Miami-specific programming.

6) Come Up With Miami Marketing Ideas

Some of the best Miami marketing ideas aren't specific to South Florida at all. For example, attorneys who have physical Miami offices can get referrals from out-of-state personal injury firms looking for Miami lawyers to handle wrongful death cases. Lawyers who specialize in Miami criminal law can get referrals from Miami police and Miami-Dade County prosecutors.

7) Consider Hiring a Miami Marketing Firm

Even the most seasoned of Miami attorneys can come up short on marketing ideas and expertise at times. If you find yourself getting stuck, consider finding a Miami marketing firm to handle law firm marketing for you. Miami business owners who don't have staff to handle internet marketing, email marketing or social media management can also benefit from Miami SEO experts, link builders and other digital marketers.

8) Get Connected with Miami Business Owners

Miami is full of professionals just like yourself. Whether you're a South Florida business owner or South Florida professional, chances are there's another South Florida business owner or professional who could benefit from knowing about your business! Reach out to other South Florida business owners and professionals and invite them to join you at South Florida networking events.

9) Try Miami Co-Marketing

If you're looking for Miami co-marketing ideas, consider teaming up with other Miami businesses. For example, you could form a buying group with other Miami law firms and offer discounts to all members of the group if they recommend your firm to their clients. You could also team up with marketing agencies in Miami or even other South Florida business owners!

10) Take Advantage of Miami Business Calendars

Miami has several business calendars that are great for finding special events in the Miami-Dade County area. The Greater Miami Convention & Visitors Bureau offers a comprehensive calendar of South Florida events, including expositions, festivals, conferences and conventions! Other well-known sources include VISITFLORIDA.com and VISITMIA.com, which both provide calendars of Miami area events and other useful travel tips.

11) Learn About Government Resources

Government resources can be a great help to your Miami business! For example, the U.S. Small Business Administration's website has information on small business loans in Florida, as well as special programs for veterans and women-owned businesses. The U.S. Chamber of Commerce Foundation also has a small business grants search tool that you can use to find federal, state and local grants for small business owners and entrepreneurs in Miami!


There are many ways to market your law firm in South Florida. Attorneys in Miami can use multimedia, internet marketing, and social media management in South Florida to promote their law firm. It's up to you to come up with your marketing ideas and then execute them! If you’re wondering how to market your law firm in South Florida and don’t know where to start, contact Gold Penguin Marketing today!

Written by Justin

Gold Penguin
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