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How to Find Recent News About Companies Using Clay

Finding recent news about companies doesn't have to drain your time. In this guide, you’ll discover how Clay can simplify this task.
Updated September 23, 2023

Want to stay updated with the latest news about your target companies?

Perhaps, you’re scouting for partnerships or collaboration opportunities. Or you’re a sales professional looking for leads to offer your products or services.

Whatever the reason maybe, we know that staying informed is critical for customized prospecting. But we also know that manually tracking the freshest news of various companies can be daunting. 

Thankfully, there’s an efficient solution available. Here’s where Clay steps in.

In this quick tutorial, I’ll teach you how you can leverage Clay’s powerful features to fetch recent company news in just a few clicks. Stay informed about your target leads with ease by following the steps below. 

Finding Recent News About Companies Using Clay

1) Import List of Companies

Let’s start by adding a new table on Clay. Then, at the bottom of the page, tap 'Import Data' to upload your CSV file.

import CSV file

Make sure that your list contains both the company name and site domain. 

If you don’t have the site domain, no worries. Simply add a new enrichment on Clay, and tap ‘Get Domain from Company Name’ as shown below.

get domain in Clay

Set the company name column as input. 

Clearbit set input

Once you’re done, click save and run. Your table should now be filled with the corresponding site domain of each company.

clay sample company table

2) Add Enrichment

Our main goal is to fetch the most recent news about the companies we’re interested in. To do that, let's add another enrichment.

add enrichment in Clay

On the pop-up window, look for the ‘Find Most Recent News By Domain’ option within the ‘Actions’ tab and click it.

find recent news by domain in Clay

3) Set the Input and Categories

On the new window, choose a column that contains the list of domains of companies. 

add domain column in Clay table

Adding categories is optional, but I highly recommend you add categories to filter your search and only add the relevant data you need. Too much data can also cause your cells to reach its size limit, and you don’t want that to happen.

So, let’s say you’re interested to know about the company’s new partnerships, expansion, or investment activities. Tap the ‘News Categories’ dropdown menu and choose:

  • Company acquires other company
  • Company makes investment into another company
  • Company launches a new partnership
add news categories in Clay

There are other 20+ options you can find under this menu. Feel free to explore these options to enhance your search.

4) Choose Data to Display

Next, we’re going to choose the data to include in our table.

For the purposes of this tutorial, we’re going to add the ‘Title,’ ‘Found At,’ and URL. Toggle these items under the Events section, as shown below.

add data as column in Clay

The news found date is optional, but I found this really helpful if you’re looking for the most recent events. 

Depending on your goal, you might want to enter a specific date. By doing so, Clay will provide you news found more recent than the date you’ve entered.

You can also enter a relative date. In this example, I’ve entered ‘2 weeks ago.’ This means Clay is going to fetch the news found since two weeks ago on a relative basis. 

Once you’re satisfied with your options, go ahead and click save and run. You should see queries starting to run on your table.

5) Verify the Result

Once the search is complete, you should see new columns in your table. These contain the event's title, date, and a link to that event. 

Remember that you can always tweak the options above to improve your search requirements. Clay will automatically fetch all the information you need. Hopefully, this could help you achieve your goals or improve your business plans.

What’s Next?

Staying updated about your target companies doesn't have to be a challenge! With Clay, the process becomes streamlined and automated. No need to scour the internet and waste hours of your time.

Knowing the recent news about companies is just the beginning. So, go ahead and use Clay to automate other time-consuming tasks. You've got the tools and knowledge, so take that next step and make an impact.

For example, if you’re a marketer, you can use Clay to find key decision-makers within companies and craft a compelling cold email. We have created a separate tutorial for this. Make sure to check this out to learn more.

So, what do you think about Clay’s amazing features? Please do share your experiences below - we’d love to hear from you!

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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