How to Setup DMARC with Gmail for Cold Email Marketing

Published by Jon on August 10, 2022
Last Updated: August 10, 2022 | Reading Time: 3 minutes

If you’re in the middle of cold email prospecting to find new clients for your business, you’ve come across DMARC. Now what exactly is it? DMARC helps mail administrators prevent hackers and other attackers from spoofing their organization and domain name, which means help verify your email. By using DMARC, you can help reduce the chances that your email will get caught in a spam filter.

If you’re using Gmail for your cold emailing needs, here is a guide on how to properly set up DMARC for your account:

What is Cold Email Marketing?

Cold emailing is the process of sending emails to people you don’t know in order to introduce them to your product or services. It’s one method of digital marketing used by small businesses and startups to reach new customers without spending any money on ads.

The main advantages of cold emailing are that it’s relatively easy to do and it doesn’t cost anything. However, the success rate of cold email campaigns can be low, so it’s important to make sure your emails stand out.

One way to improve the chances that your cold email will be successful is to set up DMARC for Gmail.

What is DMARC?

DMARC stands for Domain-based Message Authentication, Reporting & Conformance. It’s a protocol that helps to prevent email spoofing, which is when someone uses your domain name to send fraudulent emails.

When you set up DMARC for Gmail, it will help to ensure that only emails sent from authorized addresses using your domain name will be delivered to recipients. This makes it more difficult for hackers and scammers to impersonate you or your business in emails, and helps to protect your reputation.

How does DMARC help the user?

Someone might be able to pass as your organization. They would be able to use your name, photo, same email, literally everything. DMARC says to the email server one needs to reach certain requirements in order to pass as you. This is why DMARC is super important because you need to be validated. DMARC is always spoken about alongside two other email authentication methods known as DKIM and SPF. In this article we won’t go too much into them as they’re already set up for you if you’re using GSuite (which we recommend). 

How to Setup DMARC for Gmail

First you need to head over to where you have your DNS settings. 

  1. Add a TXT record name
  2. In that TXT record, the host will be ” _dmarc”
  3. Make sure your type is TXT
  4. And your data field will be: “"v=DMARC1; p=none;" - replace “example” with your real domain. 
Example of DMARC custom record successfully added

Once you have that, click save and you should have DMARC installed. 

How to Check to see if you have DMARC properly setup

Simply go to this website and input your domain in the search box. It might take 24-48 hours after saving your changes for your domain and DMARC record to be fully updated. If everything went perfectly you should see something similar to the image below. 

DMARC Checker
Written by Jon
Jonathan is the co-founder of Gold Penguin, a web design and marketing agency that helps businesses achieve their online goals. Jonathan has a passion for Sales and driving businesses more revenue through revenue-driving actions.


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