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Predicting Business Growth & Understand Headcount Dynamics With Clay

A company’s headcount data can tell a lot about their health and direction. In this guide, we'll show you how you can access this information at scale using Clay.
Updated October 13, 2023
find company headcount
find company headcount

A fluctuating headcount of a company can be a real indicator of opportunities or deeper challenges.

For businesses looking for potential collaborations or partnerships, this data is invaluable.

Or for marketers, headcount trends can be a deciding factor in offering tailored solutions to a company.

With Clay, you can quickly get access to any company’s headcount data. And the beauty of it is you no longer need to scour through multiple sources to gauge a company’s health and direction.

find company's headcount using Clay

The goal of this tutorial is to show you how to use Clay to get all the info you need. Let’s dive in!

Why You Should Care About Headcounts

Headcount simply means the number of people recently working for a company. Businesses usually do headcount forecasting to plan the number of team members needed to meet their goals.

Therefore, a company’s headcount can tell a lot about its growth trajectory.

Marketers who are interested to know about a company’s growth care about its headcount for these reasons:

  • Identify business challenges and opportunities: A steady increase in headcount could mean the company is growing. But if a company's headcount is decreasing, it might hint at organizational issues or financial troubles. 
  • Determine key metrics: This includes turnover rates, performance benchmarks, and team structures. All of these can indicate a company's management status, operational efficiency, and priorities. 
  • Evaluate a company’s workforce: For instance, a company looking for specific types of roles could mean they’re branching into new areas.

Steps to Find Company Headcounts Using Clay

1) Import Your Company List

Start by bringing your list of companies onto the Clay table.

Add a blank table. Click the ‘import’ button and choose your CSV file. 

import CSV file on Clay

Make sure that your list has the company names and, ideally, their LinkedIn profile.

import list of companies

If you don’t have their LinkedIn accounts, their website domain can work, too. But I highly recommend using LinkedIn profiles to get accurate results.

2) Enrich Your List

Tap the right side of the column and choose ‘Add enrichment.’

add enrichment

Look for the ‘Get Headcount Growth at Company’ option and click it. We’ll use this integration to enrich our company list.

3) Add Data as Columns

In the settings window, select the LinkedIn column as input. Another option is to use the company domain. But as mentioned earlier, it’s best to use LinkedIn for more accurate results.

set LinkedIn URL as input

Once you’re done, hit ‘Continue to Add Fields.’

Next, you’ll need to select which data you want to be added as a column to your table. 

add data as columns

Let’s say we want to know a company’s growth status for a year. So, we’ll choose ’Employee Count,’ ‘Percent Employee Growth Over Last 12 Months’ and ‘Employee Count 12 Months Ago’ as shown below.

When you’re done, click save and run the integration.

4) Check the Results

When the app is finished running, you should see new columns added to your table, as shown. Use this information to tailor your business strategies or provide relevant solutions to companies on their growth trajectory.

list of companies with headcount info

Ready for the Next Step?

You’ve just learned how to use Clay to gauge a company's growth by checking out its headcount. But guess what? Clay has more cool features to simplify your tasks.

Think about it. With the growth insights in your hands, why not reach out to these companies? Offer them game-changing solutions. And try Clay's AI integration to craft that perfect first line email.

Hopefully, you’ve found this quick tutorial helpful. Got any questions? Drop your comments below. We’d love to hear from you.

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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