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Using Google Search Within Clay For Lead Enrichment

Lead enrichment is crucial for a business’s marketing outreach. Read our guide to learn how Clay can make this process seamless and effective.
Updated October 9, 2023
using Google search to enrich a list
using Google search to enrich a list

Choosing the best leads is one of the many challenges that sales professionals face.

But with the right information, it’s easier to find leads that best fit the products or services they’re offering. It also helps them craft targeted messages during sales.

But here’s the catch. How can they collect this data? The traditional, lengthy lead-gen forms might not be the most efficient solution.

Here’s where Clay shines the best. Using this tool, your data collection becomes simpler and more efficient. 

Clay also supports various integrations like Google Search to get even more accurate details about your leads.

In a few minutes, I’ll show you how this is exactly done using Clay. So, keep reading!

enrich a list using Google search

How to Use Google Search Within Clay for Lead Enrichment

Google Search integration is similar to using the Google search engine to find any information you want.

The only difference is that, when integrated within Clay, you can streamline lead enrichment without hopping from one app to another. You no longer need to manually copy and paste all the information into a table.

All you need to do is to enrich your list using Google Search.’ Simply enter the relevant keywords to get the information you want. 

Then, choose the data to add to your table, run the integration, and you’re done! In a few simple clicks, your lead information is neatly organized in your table.

Let’s see how it’s done in Clay through this quick example.

Imagine you're assessing the pricing of various website builders. Here’s what you need to do:

1) Start With a List

First, let’s create a new table on Clay. Make sure to list all the website builders you want to investigate.

add a list to Clay table

2) Use Search Google to Enrich Your Leads

Next, we’re going to add enrichment to our table, as shown below.

enrich a list on Clay

Look for the ‘Search Google’ integration and click. This should lead you to a pop-up window.

add Search Google integration

3)  Enter a Google Search Query

In this step, you have the option to enter your Google search query and insert dynamic data from any column.

You can also browse for presets. These are like query templates. With this option, just enter the website domain of your target lead and it will automatically create a prompt query for you.

browse presets in search Google

For instance, we are interested to know the pricing page of each website builder. So, just click presets and choose ‘Find a Company’s Pricing Page’ as shown below. Then, enter the column containing the website domains. 

‘Find a Company’s Pricing Page

Below the Domain field, you can preview the prompt. Once you’re satisfied, click the ‘Use Preset’ button. You should now see the Google search query on the field based on your previous selections.

add a domain on search Google preset

Notice that you can further customize your search to meet your needs, like choosing the number of results and language. For this tutorial, we’ll go with ‘English’ for the language and leave the rest as is.

search Google additional options

Then, hit ‘Continue to Add Fields.’

4) Pick the Data to Enrich Your Table

Here, you’ll be presented with a list of data you can add as columns to your table. For example, let’s choose ‘Title’ and ‘Link’ as shown below. When the integration runs, these data points will be added to your table.

add data to enrich table

Click 'save and run' when done.

5) Check the Results

Your table should now display the pricing details for each website builder, as shown. 

pricing details of website builders

With this added information on your leads, you're set to enhance your marketing efforts.

But don’t stop there -  use Clay’s Google Search integration to enrich your target leads, like finding their LinkedIn profiles. With a few clicks, you’ll have the details ready to use however you need.

Wrapping It Up

Clay is a powerful tool that helps businesses run personalized campaigns, find prospects, and enrich potential leads. 

In this guide, you’ve learned how to use Clay for lead enrichment. But that’s just the tip of the iceberg!

With Clay’s AI-driven tools, you can craft compelling cold emails however you want. In this tutorial, we’ve covered how you can use Clay to customize emails based on your prospect’s location

Keep exploring, and don’t forget to share your Clay experiences in the comments below.

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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