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Wix vs WordPress: Which to Use in 2023?

Both Wix and WordPress are very powerful website designers, with both having standout features depending on the customer
Updated December 6, 2023

Deciding which platform to build your website on is a big decision. If you're stuck between Wix and WordPress, this blog post is for you. We'll go over the pros and cons of each so you can make an informed decision about which one is right for your business. Both being great platforms, it really comes down to what you need and what you're wanting to achieve with your website.

Wix is a great platform for those who need an easy-to-use, drag-and-drop website builder. You don't need any prior coding knowledge to use Wix, which makes it a great option for those who are just starting out with building websites. WordPress is a great platform for those who need more control over their website and are looking to add custom features. You will need some technical knowledge to use WordPress, but there are plenty of resources available to help you get started.

Developing a Website with Wix

What is Wix?

Wix is a cloud-based platform that lets you create a website from scratch without any need for coding knowledge. You can use Wix to create a website for your business, personal use, or any other purpose. Wix is easy to use and has a drag-and-drop interface that makes website building a breeze. There are over 500 templates to choose from, so you can find one that's perfect for your business. You can also use Wix to create a custom website. Once you've chosen your template and added your content, you can publish your website with just a few clicks.

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Wix Pros:

- Wix is user-friendly and ideal for beginners. You don't need any coding knowledge to use Wix, which makes it a great option for those who are just getting started with building websites and are not very technical.

- Wix comes with a wide range of customizable templates. This means you can create a website that looks professional without having to hire a web designer.

- Wix is a hosted platform, which means that all of the technical aspects of running a website are taken care of for you. This can be a big relief if you're not particularly tech-savvy.

Wix Cons:

- Wix is a paid platform. There is a free plan available, but if you want to use some of the more advanced features, you'll need to upgrade to a paid plan. If you use Wix, we recommend purchasing a paid plan.

- Wix websites can be slower and less responsive than those built on WordPress. This can be problematic if you want your website to load quickly and run smoothly.

- Wix is a closed platform, which means that you're limited in terms of what you can do with your website. If you want to add certain features or plugins, you might have to upgrade to a premium plan.

Developing a Website with WordPress

You may have heard that WordPress is a great platform for developing websites. And you’ve probably also heard that it’s free! If you're looking to develop a website with capabilities to do almost anything an average business would need on the web, then WordPress is the platform for you. However, if you need a website quickly and don't want to deal with any code, then Wix might be a better option.

What is WordPress? 

WordPress is a content management system (CMS) that enables users to create a website or blog from scratch, or to improve an existing website. According to WordPress, “WordPress is both free and priceless at the same time.” 

Will Gutenberg Editor Make or Break WordPress? - Visualmodo

How Does WordPress Work? 

To use WordPress, you need to purchase web hosting and domain name (ex: Once you have done that, you can go to and download the software. After downloading the software, you will need to install it on your web server. And that’s it—you are now ready to start using WordPress! If this sounds a bit complex, there is an easier way of doing this. You can purchase a domain and connect it to a hosting provider that will manage all the tricky bits about hosting your website for you. This is referred to as "Managed WordPress Hosting". We'll talk more about this later

WordPress Pros:

- WordPress is an open-source platform, which means there are no limits in terms of what you can do with your website. You can easily add any plugins or features that you want without upgrading to a premium plan. If you're looking for something that hasn't been done before, you can hire a WordPress developer to create a custom solution for you.

- WordPress websites are typically faster and more responsive than those built on Wix. This is because WordPress websites are not as resource-heavy as those built on other platforms like Wix or Squarespace. Further, you can optimize your sites for speed by using caching plugins and optimizing your images.

- WordPress is perfect for businesses that plan on growing their online presence in the future. Because it's such a flexible platform, it's easy to scale up as your needs change.

-WordPress is the leading CMS in the world, used by over 75 million websites & used across as a major blogging & content platform. If you write blogs with WordPress, you can also take advantage of the wide range of available WordPress themes to give your blog a unique look.

WordPress Cons:

- WordPress can be more difficult to use than other platforms like Wix or Squarespace. This is because it's not as user-friendly and requires some technical knowledge to set up, create, and use effectively.

- WordPress websites require more maintenance than those built on other platforms. This means that you'll need to regularly update your plugins and themes to ensure that your website stays secure.

- Because WordPress websites are more complex, they're also more likely to encounter issues like slow loading times or security breaches.

The Final Verdict

It's important to weigh the pros and cons of each platform before deciding which one is right for your business. So, which one should you use? It really depends on your needs. If you need an easy-to-use platform with no prior coding knowledge required, then Wix is a great option. If you're looking for more control over your website and are willing to put in the time to learn how to use WordPress, then WordPress is the better choice. We use WordPress for all our agency websites, as we believe it provides the best balance of features, flexibility, and security. Ultimately, the best way to decide which platform is right for you is by trying them both out and seeing which one feels more intuitive for your needs.

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Written by Justin Gluska
Justin is the founder of Gold Penguin, a business technology blog that helps people start, grow, and scale their business using AI. The world is changing and he believes it's best to make use of the new technology that is starting to change the world. If it can help you make more money or save you time, he'll write about it!
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