Following the recent rebranding of Twitter, now ‘X’, a huge flashing ‘X’ sign had been installed on top of Twitter’s headquarters at San Francisco that only lasted 3 days.
After the debut of the ‘X’ logo, its installation gained a lot of attention from the residents in San Francisco and others online.
The residents nearby were reportedly distracted and irritated by the sign due to the continuous flickering of bright light that reflects to the other buildings and establishments in the area.
In a viral video, twitter user posted a recording of the trending flashing signage that appears to be actively flickering when the sun goes down.
The strobing effect of the light bounces to an apartment building adjacent to the headquarters, as seen in the video.
Moving on to the reply section of the tweet, Twitter users quickly reacted to the video and voiced out their thoughts and concerns.
Some were definitely not happy about it, but some also defended X’s side and replied even snarkier.
Worried twitter users raised their concern regarding the X sign that could potentially trigger seizures. The rapidly flashing lights can cause unpleasant sensory effects to photosensitive people.
Following the viral tweet, KQEDNews journalist, Christopher J. Beale, was directly affected by the sign as he directly resides in a building in front of the headquarters. A twitter user responded saying that the lights hurt his eyes – just by looking at the video.
In recent reports, San Francisco city officials were stated to have filed a complaint against the company saying that the sign was installed without a permit.
Now, the X logo has finally been taken down from the roof of the headquarters. Allegedly, the sign was “taken down due to the city receiving multiple complaints from nearby residents in the area as the sign pulsated light, illuminating the surrounding buildings,” according to a tweet update from @rawsalerts.
The ‘X’ has been effectively promoted and marketed as it continues to circulate across all social media platforms. Regardless of the good and bad response from online users, Elon Musk definitely made the recent rebranding of Twitter, make noise.