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How To Start a Successful Blog While Working a Full-Time Job

Blogging can be challenging enough as it is, but what if you want to start one up while working a full time job? Here's our best tips to stay motivated and work on something that will change your life!
Updated June 5, 2023
a mom sitting at a desk on her laptop inside a house as a photorealistic 4k hd picture
a mom sitting at a desk on her laptop inside a house as a photorealistic 4k hd picture

If somebody told you blogging isn't worth it anymore, they'd be lying to you. "that's so 2007" – not true. I've been able to pay off my rent, car, and monthly expenses literally because I started a website.

Over the last few years, blogging has picked up even more steam as an increasingly popular way to share valuable information, connect with others, and generate substantial income on the side.

Many individuals from various professional backgrounds have started their own blogs to showcase their expertise, pursue their passions outside of their day jobs, or work towards becoming self-employed in the future. It's possible to do while still maintaining a proper balance in your life.

Although it's very possible, it's going to be something you have to plan out.

Time management becomes crucial as you juggle your responsibilities at work and your commitment to consistently provide high-quality content for your readers.

Many aspiring bloggers may feel overwhelmed by these competing priorities and struggle to find an effective balance between their professional career and personal endeavors. You don't want to burn out. Your life is more important!

Over the next few minutes we'll give real, unfiltered advice providing practical tips and strategies for managing both aspects of your life without compromising success in either area.

By focusing on essential tasks related to creating engaging content, streamlining your time management techniques, and handling setbacks with resilience, you will be well-equipped to cultivate a thriving blog while still excelling at your full-time job (until you fully quit to work on your blog!)

Balancing Blogging Tasks with Full-Time Work

Juggling your full-time job and your blog requires a strong sense of prioritization. Start by identifying the most critical tasks that will drive the growth and success of your blog, and focus on them first.

These should include creating high-quality content and optimizing website performance. You might also want to spend a few minutes on social media platforms to start building your brand/name.

The most important thing is CONTENT. If your blog doesn't have good content, absolutely nothing else is going to matter.

You should minimize spending excessive time on secondary activities such as updating your website design or perfecting images that can be good enough with lesser effort.

Remember, perfectionism can be counterproductive when you are working within limited time constraints.

Dedicating specific blocks of time each week to work exclusively on your blog can help ensure consistent progress while avoiding neglecting crucial aspects of maintaining a successful blog.

Start by dedicating an hour a day. You could probably get a decent portion of an article researched and written in that time. Expand as you see fit

Consider setting aside a few hours per week during mornings before work, evenings after work or weekends – choose whichever works best for you based on energy levels and other commitments. Consistency is key here; make these pre-determined blocks of time non-negotiable.

With multiple tasks to handle in both your professional life and blogging world, staying organized is vital for efficient time management. Productivity tools like Trello or Asana offer excellent support in organizing tasks into manageable chunks while ensuring that no important jobs fall through the cracks.

Personally, I like to use Notion to organize my tasks. It's free & has tons of templates to get things organized in a matter of minutes. You're missing out if you don't use Notion!

These platforms allow you to create boards or lists representing various projects (such as content creation, marketing strategies etc.) so you can streamline what needs attention from both angles without burning yourself out at either end.

Finding Your Niche and Setting Achievable Goals

Before you even think about starting, it's crucial to identify your niche, which will help in streamlining your efforts and targeting your content towards a specific audience. You can't target the world (unless you want to start a news company, but that's a different story!)

Take the time to research the topics you are passionate about, those that have substantial demand, and where you can offer unique insights or expertise.

You should be an expert in the field you're writing about. Either professional or personal experience.

Your readers can tell when you're researching something for the sake of it. I promise...

Once you have decided on your niche, define your target audience clearly: think about their demographic characteristics, interests, pain points, and concerns. This understanding will guide you in creating content that resonates with them, encouraging reader engagement and loyalty.

User intent is key to blogging – who are you writing to? Figure out your audience. You might need to write this on a piece of paper to remind yourself until it's nailed into your head.

What about goal setting?

Be realistic about the time you can commit whilst balancing a full-time job. Like I mentioned earlier, an hour a day is a really good amount of time. Spend the first few days setting up your site, keep it simple. I recommend using WordPress as your platform.

Breaking these larger objectives down into smaller milestones makes progress more manageable over shorter periods of time – such as striving to publish one high-quality piece of content per week or increasing monthly readership by 10%.

Make sure that your goals are SMART (Specific, Measurable, Achievable, Realistic & Time-bound). Regularly evaluate these goals and adjust them based on external factors affecting both blogging duties or demands from work.

Quality is a lot more important than quality, so if you're going to stress something – stress that.

Handling Setbacks & Overcoming Obstacles

As with anything, there will be times when you try to balance blogging and your main job. You'll need to dedicate at least 6-12 months before you really see results (especially if you aren't blogging full-time).

I promise you'll need to have patience. This doesn't come easy. But once it comes, it's so worth it.

If you are running into any headaches with your new blog remember to take it easy on yourself!

Acknowledge common struggles: Remember that many full-time workers face difficulties balancing their professional life with blogging responsibilities. Don't be too hard on yourself if you occasionally miss deadlines or fail to meet certain goals; it's important to recognize the effort you're putting in despite having limited time.

Think in terms of months, not days.

Adopt a flexible mindset: Changing situations at work, unexpected personal commitments, or shifting priorities might require adjustments to your blogging strategy.

Be prepared to adapt your plans and re-evaluate your goals as necessary – avoiding the trap of stubbornly sticking to initial intentions despite clear indications suggesting otherwise.

Stay focused on small improvements: Instead of concentrating solely on large-scale milestones, celebrate smaller achievements along the way – such as an increase in monthly reader engagement or successfully publishing new content regularly for three consecutive weeks.

Leverage support systems: Reach out to fellow bloggers, friends, or family members who can offer assistance, guidance, encouragement during tougher times – remembering that seeking help isn't a sign of weakness but rather demonstrating resilience through collaboration.

Twitter is a huge friend of mine. I've met so many people doing the same thing as me, so it really helped to reach out. This really depends on what you're writing about.

For some, Facebook might be the best community – others might be smaller networks.

By being proactive in addressing setbacks and adapting strategies according to evolving circumstances – both within your work environment and the broader context of your blog.

You not only maintain momentum towards achieving long-term success but also nurture the strength necessary for overcoming any future hurdles that may come your way!

My last bit of advice would be to avoid comparison syndrome.

You're probably going to compare yourself to successful bloggers who are making tons of money. Probably, right?

I could almost assure you that they started the same way. They saw a potential for writing about something they cared about, dedicated a year or two to working on it, and then finally they get to reap the rewards of their hard work.

You're next in line – good luck!

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Written by Justin Gluska
Justin is the founder of Gold Penguin, a business technology blog that helps people start, grow, and scale their business using AI. The world is changing and he believes it's best to make use of the new technology that is starting to change the world. If it can help you make more money or save you time, he'll write about it!
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