ChatGPT is changing how we do SEO. It's already hard, but why not make it harder?
Yeah, Google updates are destroying sites and ruining motivation, but why not use some of the positive things going on in the world to boost your site.
What once took us hours or even days—like keyword research and analytics—can now be done in mere seconds.
Plus, ChatGPT can help you create better content faster (it can't automate what you do though. People can read through spammy BS).
In this guide, we’ve experimented with a few different ways ChatGPT can help boost technical SEO. Just please keep in mind that AI is not perfect. Sometimes, it might generate the wrong output or suggestions.
So we don’t recommend you to fully entrust your SEO strategies to a machine, but they're definitely helpful.
If you’re just as curious as we were when doing these experiments, then check these out:
1) Planning Your Content Cluster
Content clusters are important for blogs because they organize related topics and enhance the blog's structure. Once you get enough people reading your blogs you're going to want to keep them on the site for as long as possible.
At Gold Penguin, we have several clusters that cover web design tutorials, software reviews, and email marketing.
We find this approach helpful for users who might want to find related content. Additionally, search engines favor well-organized content (and topical authority). That means having content clusters can boost SEO rankings.
In total, this helps establish authority on a subject, encourage longer site visits, and increases user engagement.
Let’s say you’re building a travel website. To find what clusters you can focus on, you can ask ChatGPT for recommendations.
Here’s a sample prompt:
'Please recommend content clusters for my travel website.'
And here’s the output:
You can use ChatGPT's output as a foundation for your content cluster. Just ensure it aligns with the interests of your target audience.
Go ahead and paste in your current menu or navigation bar and have it expand/correct it.
2) Generating Seed Keywords
Seed keywords are terms that define a topic or niche. But these are not the same keywords you’ll use for SEO.
For example, if you’re creating a travel website, you might have ‘travel destination’ or ‘luxury travels’ as seed keywords. You can then enter these keywords into ChatGPT and ask it to recommend long-tail SEO keywords.
Remember that each of your content clusters must have the right seed keywords to begin with. Again, you can use ChatGPT to get ideas.
However, there’s a downside to this method. ChatGPT doesn’t have access to real-time data such as keyword search volume and competition. For more accurate results, we highly recommend using SEO tools like Semrush and Ahrefs.
3) Generating a Keyword List Based on Search Intent
Search intent is like trying to decipher what a user really wants when they enter a specific query into a search engine. This is a very important aspect of SEO because it enhances the relevance of your content.
ChatGPT can assist in brainstorming potential keywords that align with different types of search intent. This includes informational, navigational, transactional, or commercial.
For example, we asked ChatGPT to recommend keywords we can use for someone who’s looking for travel destinations.
Here’s the output.
Again, these keywords are just ideas. Make sure to do your own research to know which keywords will potentially give you the highest traffic.
4) Writing Article Outlines
Now you have a list of SEO keywords. The next step is to write content that both Google and your audience will love.
ChatGPT can be a valuable assistant in content creation. However, it is nowhere near the skills of a human writer.
ChatGPT also tends to produce more generic content and there's a possibility it might include false information. Therefore, we caution against relying on it exclusively for high-quality content.
On the brighter side, ChatGPT can be useful for generating article outlines or rough drafts.
You can then refine its output by adding your personal insights and expertise. For many writers, this approach not only accelerates content creation but also combats writer's block.
5) Generating a List of Topics
Sometimes, coming up with fresh topics can be tough.
With ChatGPT, all you need is a keyword and a good prompt. It will then help you generate topic ideas.
But as we’ve mentioned, it's not perfect, so you'll need to refine its suggestions.
Here’s a sample prompt we’ve entered:
'Please recommend a list of topics for my travel blog. use the keyword luxury travel.'
And here’s the list of keywords generated by ChatGPT:
6) Checking Spelling and Grammar
Errors in spelling and grammar can harm your content's trustworthiness.
Thankfully, ChatGPT can help you spot common mistakes. All you need to do is copy your content and paste it into ChatGPT’s chat box for a quick check.
For example, we purposely entered a paragraph with grammatical errors and then asked ChatGPT to correct these.
Here’s the output:
Lastly, don’t forget to double-check your content for the best accuracy.
7) Generating Schema Markup
Schema markup is a powerful SEO strategy that helps search engines understand the context and meaning of your content. It allows search engines to display the information as rich snippets in search results. If you don't want to do this with a plugin, you can just automate it with ChatGPT.
Simply input the type of content you have, and ChatGPT can suggest an appropriate schema structure.
You can then verify the generated markup by searching your keywords on Google and see what results appear under the ‘People also ask’ section. From there, you can refine and customize your schema based on the results and specific needs of your content.
8) Generating SEO-Friendly Titles and Meta Descriptions
Titles matter. They grab attention and tell search engines what your page is about.
Meta descriptions, on the other hand, give a quick snapshot of your content. Their main purpose is to make users decide if they'll click.
When used together effectively, they can boost your site's visibility and appeal.
ChatGPT can help you draft titles and meta descriptions. Here’s how we did it.
We simply entered the keywords we’re targeting and asked ChatGPT to recommend the best titles and meta descriptions.
I've noticed ChatGPT goes crazy with colons (sometimes). And you really can't do anything to get rid of them. You have to play around with this if you get stuck in a loop.
But remember, while it's a useful tool, your touch makes it perfect. So don’t forget to fine-tune to fit your audience and message.
9) Analyzing Keywords from Ahrefs
We've previously highlighted that ChatGPT, while powerful, doesn't have the capability to access real-time data. This limitation can sometimes lead to the generation of content that isn't perfectly aligned with current trends or may even contain inaccuracies.
So, why not pair ChatGPT with specialized tools like Ahrefs? This way, you’re getting the best of both worlds.
You simply need to install the Advanced Data Analysis plugin within ChatGPT. Then, upload your Ahrefs file containing the results of your keyword search.
In this example, we asked ChatGPT to identify low-competition keywords with high search volumes based on the Ahrefs report we’ve uploaded.
Here’s the output.
With these tools, you’re not only guaranteed accurate content. You’re also getting insights in a few clicks, speeding up the analysis process.
10) Analyzing Reports from Google Search Console
Google Search Console gives you data about your website's performance on Google. It's free and it provides details such as search queries, click-through rates, and technical site health.
But to make sense of all this data quickly, you can use ChatGPT.
To use it, upload your Google Search Console report as a CSV. Then, ask ChatGPT to generate insights about the data.
In this example, we used ChatGPT to find the top-performing pages from our site, goldpenguin.org.
Here’s the result we got:
Now, we can optimize our pages based on these results.
Wrapping It Up
Now that you know some creative ways to use ChatGPT for SEO, the next step is to try implementing these strategies.
But remember, ChatGPT is not perfect. So use it wisely.
Don't put all your business eggs in the AI basket. Instead, use it with other trusted tools and your expertise. This allows you to achieve more without compromising on quality or accuracy.
Did we miss out on any use cases? If you have other creative ideas for using ChatGPT for SEO, share them in the comments!