Dub.co Review – The Best Affiliate & Link Tracking Tool in 2026

Marketing used to be about clicks. Then it became about traffic. Now, it’s about attribution.

Most teams can tell you how many people clicked a link. Far fewer can confidently explain what happened after that click — who signed up, who converted, and which channel actually drove revenue. That gap is where tools like Dub.co position themselves.

Dub doesn’t try to be another link shortener with prettier charts. It aims to be a full link attribution platform, built around outcomes rather than surface-level metrics. It’s built with purpose: clearer visibility into how links perform across campaigns, products, and partners — without turning analytics into a second job.

This review takes a closer look at what Dub.co is, how it works, and who it actually makes sense for in 2026.

What Is Dub.co?

Dub.co is a modern link attribution platform that combines short links, real-time analytics, conversion tracking, and affiliate programs into a single system.

Everything in Dub starts with a link. But unlike traditional link shorteners that stop at clicks, Dub treats links as the first step in a broader conversion journey. The platform is designed to show how a link translates into leads, sales, and revenue — not just engagement.

The emphasis isn’t on volume or vanity metrics. It’s on understanding which links actually matter.

Who Dub Is Designed For

Dub’s has a clear audience: people who care about attribution but don’t want an enterprise analytics platform bolted onto their workflow.

It makes the most sense for:

• Content-driven businesses running campaigns across multiple channels
• Creators and marketers who rely heavily on tracked links
• Startups and SaaS teams building referral or affiliate programs

Core Features and Capabilities

Here’s a quick look on what Dub has to offer:

Link Creation and Management

Links are the foundation of Dub.

You can create individual short links, bulk-create hundreds at once, or generate thousands programmatically for larger campaigns like SMS or affiliate distribution. Links can be organized into folders, assigned custom domains, and reused across campaigns without losing historical data.

This flexibility makes Dub suitable for both small campaigns and high-volume use cases.

Real-Time Link Analytics

Dub’s analytics go beyond basic click counts.

The platform tracks events in real time and allows you to analyze links by different dimensions, such as time period, link performance, and event type. Instead of relying on delayed reports, you get immediate visibility into what’s happening as traffic flows in.

For teams that need deeper insights, Dub also supports analytics APIs, enabling dashboards or reporting inside other tools. That functionality sits behind higher-tier plans, but it reinforces Dub’s focus on extensibility rather than surface-level charts.

Conversion Tracking (Clicks → Leads → Sales)

This is where Dub starts to differentiate itself.

Dub allows you to track conversions across the entire funnel:

• Clicks – when a user interacts with a link
• Leads – when a user signs up, joins a list, or shows intent
• Sales – when a purchase or upgrade happens

Once a lead event is tracked, all future actions from that user are attributed back to the original link. This creates a clear chain from first interaction to revenue, without relying on guesswork or fragmented analytics tools.

Links don’t exist in isolation — they initiate outcomes.

Partner and Affiliate Programs

Dub includes built-in support for referral and affiliate programs through Dub Partners.

This allows teams to create and manage partner links, track referrals using query parameters, and automate attribution without manual reconciliation. Payouts can be handled globally, and programs can be white-labeled to match your brand.

For founders and teams running partner-driven growth, this removes the need for a separate affiliate platform.

Webhooks and Automations

Dub supports real-time webhooks for events across your workspace.

This makes it possible to trigger automations such as:

• Sending notifications when a link is clicked
• Syncing conversion data into CRM or analytics tools
• Powering referral incentives or internal dashboards

For teams that rely on automation, this turns Dub into a central attribution layer rather than a passive reporting tool.

Integrations and Extensibility

Dub integrates with a growing list of tools, including:

• Zapier
• Stripe
• WordPress
• Slack
• Google Tag Manager
• HubSpot

For more advanced use cases, custom integrations are supported through APIs, allowing Dub to slot into existing workflows without friction.

Pricing, Plans, and Limits

Dub’s pricing reflects its positioning as a professional attribution tool rather than a basic utility.

Pro – $25/month (billed yearly)

Designed for small teams and creators.

• 50K tracked clicks per month
• 1K new links per month
• 1-year analytics retention
• Advanced link features
• Free .link domain
• Link folders and deep links

This tier covers most needs for individuals or small teams running consistent campaigns.

Business – $75/month (billed yearly)

Geared toward growing startups.

• 250K tracked clicks per month
• 10K new links per month
• 3-year analytics retention
• Conversion tracking
• A/B testing
• Customer insights
• Event webhooks
• Includes Dub Partners

This is where Dub transitions from link tracking into full attribution.

Advanced – $250/month (billed yearly)

Built for high-volume teams.

• 1M tracked clicks per month
• 50K new links per month
• 5-year analytics retention
• Priority Slack support
• Includes Dub Partners

This tier is aimed at scale.

Enterprise – Custom Pricing

For large organizations with complex needs.

• Unlimited tracked clicks and links
• Unlimited analytics retention
• SSO/SAML and audit logs
• Custom SLAs
• Includes Dub Partners

The Bottom Line

Dub.co doesn’t try to do everything. It focuses on one thing and does it well: helping teams understand what their links actually accomplish.

For creators, marketers, and founders who have outgrown basic link shorteners, Dub offers a more complete picture without unnecessary complexity. It’s not the cheapest option, and it’s not aimed at casual use — but that’s the point.

If attribution matters to your work, Dub is worth checking out.