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Finding a Business’s Google Review Information With Clay

Google reviews can help identify the strengths and weaknesses of a company. Read this guide to learn you how you can get these reviews quickly using Clay.
Updated August 12, 2023
Google review and ratings
Google review and ratings

Google reviews are important for businesses. They can tell how good (or bad) a company’s management is. They can also tell how strong their customer satisfaction is.

In a few minutes, I’ll show you how you can get these reviews quickly using Clay. This tool is AI-enabled and supports integration of several apps. 

get Google review information using Clay

Clay also makes it possible to streamline all the details you need with just a few clicks. No need to spend hours manually scouring the internet. I honestly find these features extremely helpful, especially when checking for several companies. 

So if you’re looking for ways to simplify your search, then read on!

Why Google Reviews Are Important

First off, let’s have a quick look at why Google reviews matter.

For businesses, online reviews are so important. And it’s self-explanatory. 

Think about when you want to buy a product or service. What would be your first move? You’d likely search for online reviews to know other customers’ experiences. This helps you decide whether the purchase is going to be worth it or not.

Google is one of the go-to platforms for publicly posting and checking online reviews. It’s like the modern-day word-of-mouth. This is why Google reviews are one of your best sources to get insights about a company.

If you’re a marketer, investor, or business owner, searching for a company’s Google review information provides you these benefits:

  • Understand competitors: Perhaps, you’re a business owner. Knowing your competitor’s Google reviews can help you identify their strengths and weaknesses in the market. 
  • Understand customer preferences: Google reviews can provide insights about your customers’ pain points and preferences.
  • Potential partnership or collaboration: Google reviews can offer insights about a company’s performance and reputation. If you’re looking for partnerships or collaboration with companies, this information should help you assess the potential benefits and risks. 
  • Investment research: Positive reviews of a company can be a sign of good management and great customer satisfaction. If you’re an investor, you might find this information useful before deciding to invest in a company.

In the next section, I’ll show you how you can efficiently gather Google review information of companies using Clay.

How to Find Business’s Google Review Information Using Clay

1) Start With a New table

First off, let’s add a new table. 

On your Clay dashboard, click ‘New Table.’

add new table on Clay

Next, you’ll be presented with options to add your data. Let’s assume that you have a CSV list of companies with their websites. Go ahead and click ‘Companies.’ Then, locate your file to upload.

add list of companies table

Your table should now look like this.

2) Add Enrichment

The next step is to enrich our list with Google review information.

On your table, tap ‘+’ and ‘Add Enrichment.’

add enrichment on Clay

On your screen, you’ll be presented with options to enrich your data. We’re interested to know the Google reviews of our target companies. 

You can enter the keyword ‘Google review’ on the search bar. Then, click ‘Find Business Google Review Information’ as shown below.

Find Business Google Review Information

3) Set Up the Inputs

Here, we’re going to enter the company name and website to find their respective Google review ratings. Choose the right column for each field provided, as shown on the image.

set up inputs for Google review

Then, hit ‘Continue to Add Fields.’

4) Add Data as Columns to Your Table

On the next pop-up window, you’ll see a list of data you can add as columns to your table.

Let’s say we’re interested about the company’s Google rating and the number of reviews. Let’s toggle these options, as shown below.

show Google rating and reviews

Once you’re satisfied, hit save and run.

5) Final Output

Here’s the final output of what your table might look like. You’ll notice columns for the Google rating and number of reviews added. 

Google reviews output on Clay

If you want to go back to add more data, just tap ‘Find Business Google Review Information’ and ‘Edit Column.’ Then, click run to update your table.

And you’re done!

What’s Next?

You’ve just learned how to use Clay to find Google review information of your target companies. Use this information to make informed choices, whether you’re looking for a collaboration or a good company to work with.

If a company has bad reviews, you might as well use this knowledge to reach out and offer your services to help.

We have created a separate tutorial on how you can write cold emails to effectively reach out to your prospects. Make sure to check this out.

If you have any questions or experiences to share, please leave them in the comments below. We’d love to hear from you! 

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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