Audio is an incredible form of content. One of the biggest forms of growing an audience over the last 3 years has been podcasts. The pandemic solidified that and now they're here to stay.
If you're a podcaster trying to turn your content into blogs, look no further. Content at Scale is an incredible product that lets you convert your podcast audio into fully optimized blog posts.
All you have to do is paste the podcast or media file URL into the tool and within 20 minutes you'll have a condensed, article overview of your entire podcast. Here's how you do it
If you want to learn more about the capabilities & intricacies behind Content at Scale, check out our full review of them here!
Turning a Podcast into a Blog Using Content at Scale AI
I've used other AI platforms that take an audio file and transcribe a podcast (basically summarizes it) into something bite sized, but C@S specializes in going a step further and optimizing the content.
AI writing and transcription tools are great, don't get me wrong, but they only know as much as you tell them. If you summarize your podcast content you could totally just paste it into ChatGPT and ask it to bloggify it, right?
Not quite. It's going to take a bit more prompt engineering than that.
To avoid the headache of transcribing your own blog, inconsistent prompt results, and packaging that into a blog you now have this alternative solution.
It's extremely easy to turn a podcast into a blog with Content at Scale. The example we'll go over in a few minutes is the podcast from Andrew Huberman on Alcohol.
Completely Unrelated note: He has great podcasts if you're looking to learn a little scary science.
Ok, back to the podcast.
There's no particular reason I used this podcast episode (topic-wise). I recently watched it, it's 2 hours in length, and was created by a scientist at Stanford (so I knew the data was accurate), and because I watched the whole thing (so I know what matters!)
The main reason was really because of the length. I've used Content at Scale on shorter audio clips and it did great, but I wanted to put it through the wringer with a 2 hour long podcast.
To use Content at Scale, add some credits to your account & create a project. After you've done this you'll be able to add content to the site.
Once you press add content, you'll see an overview of what your input types can be. Go ahead and select podcast episode (or audio file, they do the same thing).
You will need to paste an online live link for this to work. There is currently no support for uploading files, so if you're trying to upload a private file, you'll have to host it online somewhere first.
Go ahead and paste the link and select Create Content Now. Sit back, grab some snacks, and refresh the page in about 10 minutes.
You'll see your article get changed from pending to Ready for Optimization. Once you see this, you can click into the article to find your new blog.
Each article gets a score of how optimized it is. This number is arbitrary but is a nice indicator to see how ready your blog is for posting. See what it suggests, but take things with a grain of salt. You know best.
In this case, we got a score of an 86 – which is pretty great. I would feel very comfortable posting this without changing anything.
You'll see your newly created blog on the left, with an informative introduction & table of contents under it. You'll get a generated title, URL slug, and meta description.
In this case, the article we got generated was only 1400 words which is quite disappointing. Most of the articles I generate with C@S is between 2000 and 2500 words. I'm not saying you should focus on a specific word count to have a good blog, but in this case a 2 hour blog probably has enough content to fill up at least 2500 words on a page!
You do have the ability to rerun the same post as many times as you want, which I'll do in a few minutes to show you the variations.
Under the introduction paragraph is the complete table of contents. I think this does a very well job and describing a majority of the podcast. You'll all see an audio file of the actual podcast get added under here. I would delete this, but that's just me!
Past the TOC is when we actually get into the meat of the podcast. This is a pretty interesting resource it pulled. The tool also did its own research on alcohol and sourced an article from Healthline (I'm pretty happy with this).
Also, various parts of the blog are filled with a CTA that lets a user "click to tweet." I'm not the biggest fan of this for this type of article, but I kind of get what they're going for.
What makes Content at Scale different than other transcription tools is the attention to each element within an article. I've never seen a tool that links to its sources or creates bolded, bulleted lists. It's incredible.
The rest of the blog continues as normal, pulling in data from different points in the podcast. It takes a few minutes to read but everything I've seen is accurate from the podcast.
There's a little FAQ section but it didn't format the headings exactly how I would've wanted (h2 tags as the question, with paragraph text as the answer). It still gave some good insight.
At the end of the article you'll see a conclusion which in this case summed up the entire podcast with a few takeaways. This is similar to a TLDR if you wanted to move it up to the top.
And again, besides the podcast, it also referenced two high quality resources. I'm not sure how this would be with a non-scientific podcast, but I'm very happy with the additional sources for this article.
And that's pretty much it regarding the actual content of the article. The right side of the tool has a research tab where you can provide an additional brief, see what ranks the highest, do a plagiarism and AI check, and lets you rewrite the content.
Rewrite Your Content Unlimited Times for Free
So we just went over the original post, which I think did a great job as summing the podcast up. Since I was a bit disappointed with the word count, I went ahead and regenerated the post again.
The second post was 1800 words but was a bit less dense in each section. I also noticed a section on the positives of alcohol (without citing any references beyond the podcast if true).
How Much Does Content at Scale Charge Per Post
C@S cheapest pricing model starts at $250 a month and gives you 8 credits. I personally think these prices are a bit steep, but you are paying for the convenience of getting everything done for you.
If you aren't willing to spend this for each of your articles, another tool might be better for you. I can't blame you at first glance, but I'd recommend trying a test post if you have any interest in the product. I really think you'll be surprised with how good the output is.
Final Thoughts & Is It Worth It?
So I've used Content at Scale for pretty much everything now. The podcast to blog tool was the last thing I checked out.
I would say this specific feature is pretty good, its not wonderful or perfect, but definitely good. If you're trying to turn a longer podcast into a blog I would say it's worth it at the current price point. If you're producing a bunch of content and need things turned around quickly, I'd also say it's worth it.
If you have short form content, or don't really produce podcasts or audio on a consistent schedule, it's probably more worth it to transcribe manually or use another one-off summation tool to get your articles written.
The next few months will definitely feature a lot of improvements to an already solid tool, and I'm sure the team has more ideas to help customize your input/output into these podcast blogs.
Have you used C@S for podcasts or any types of AI blog writing? Drop a comment to let us know your thoughts, we'd love to hear them!