When they first came out, they were great. It seemed like they were billion-dollar companies that were going to revolutionize the copywriting game forever. Well, that didn't last very long.
We were then blessed with ChatGPT, which pretty much made those older writing tools obsolete. But even with ChatGPT, it's often hard to fine-tune articles to fit your writing requests after a couple hundred or so words, right? Combine that with a lack of widespread internet access (it's only really good for 1-off requests) and you're left with a paraphrasing tool.
Well, a few weeks ago I ran into a magical tool that claims to write entire articles for you just based on a few keywords. I didn't really believe it. It was the first time I saw a tool of this caliber (even though I totally knew it was coming).
The tool that changed how I see AI writing tools is called Content at Scale. Content at Scale is a fully automated content writing platform that generates 2500+ word blog posts at the click of a button. Trust me, you need to see these examples.
Before we even get into things... I want to emphasize that NOTHING replaces a human writer. Especially a great one. We're very long away (in my humble opinion) from AI that can replace the intuition and experiences that people carry. I mean aren't you reading this review because there's an actual person who thought of what to say and typed it across their keyboard?
I like authenticity, and it's not that tools like C@S don't have that, but there's a level of knowledge humans have that is so far advanced from anything a crawling/writing/creating AI tool can do at this very moment. We're getting closer to it, but still not 100% there yet.
What is Content at Scale?
When trying to scale content you've probably tried and ran into challenges hiring writers, using content marketplaces like Upwork and Fiverr, using AI tools, or simply just producing scalable written content.
Compared to other AI writing tools, Content at Scale generates fully-written, SEO-optimized, lengthy blog articles after inputting just a few details about your blog & the keyword you want to rank for. This is the first AI tool I've seen that yields a huge written output from such little input.
As of very recently, they added different sources for your input – you can enter a keyword, URL, existing blog posts, upload podcasts, or convert YouTube videos to get automatically translated into a blog. How crazy!
After spending 15 months writing with Jasper and some more time using other content writing platforms like Copy and WriteSonic, Content at Scale is the only writing platform that allows you to start and finish articles in just a few minutes fully. I will never go back to tools like Jasper as they cost way too much for giving you marginally little in return. This review is not sponsored or endorsed by C@S, but we are part of their affiliate program. They've given us a link to share with our readers to get 20% bonus credits on every plan. I unequivocally recommend trying them out if you are a serious content publisher, SEO writer, or are looking to grow your company through content. I wouldn't write a review on something I didn't believe in, and this is the best scalable AI writing software I've ever came across.
Content at Scale uses a complex mix of 3 AI engines, natural language processing, and semantic analysis algorithms along with crawling Google and all the top-ranking sites in order to put together an entire post.
These posts average around 2,600-3,000 words, and use vocabulary and syntax structures nearly comparable to a human writer. Although Google doesn't penalize AI content – it will penalize bad writing. Content at Scale produces writing in a way that flows naturally and requires minimal editing (as long as you've prompted it with the correct keywords).
As mentioned in the company name, scale is a big part of their strategy (it's the main focus). If you own an agency, blog, or company that needs a lot of written content (and all of it quickly), you're in for a treat. After setting everything up and inputting your specified keywords, you'll be able to generate fully written articles in about 10 minutes. Now compare this to the process of paying a writer, revising drafts, and then paying them for their time.
I'd be lying if I said Content at Scale was perfect, or if it generated articles that didn't need any revision, but it does a fairly great job. It also depends on what kind of content you're trying to produce. The more concrete articles & research published on your keywords, the better your results will be out of the box.
The tool still analyzes top Google results for your article keyword, but we all know AI works better with static content than creative and specialized content (benefits of eating apples vs. how to start an apple orchard in the middle of the jungle). Content at Scale also claims everything is writes is undetectable from AI detection tools, but that's not really an issue if you just need good content produced. AI or not, it doesn't matter.
Let's dive in and take a look at some of the product's best features and how we use it for our agency and as a baseline for our client articles.
Key Features of Content at Scale
So let's expand more into the actual content. How does Content at Scale work and what features are included with it:
Full-length, AI-written blogs Optimized for SEO in Seconds
You'll have a near-complete article written in minutes. The tool provides an SEO and research report based on what your title, URL slug, and meta description should be (of course these are just recommendations, change them as you wish). This saves tons of time and energy in doing the menial meta work for your posts – you don't need to do this, it's automated!
Articles are generated with an average word count of 2,667 (based on the ones I've made over the last few weeks). You can adjust the word count as needed (from under 750 to 3000+ words per generation). You can also regenerate entire posts if you aren't happy with what you see (up to 3 times).
If you want to follow a more streamlined checklist, you have the ability to see things you're missing in the SEO tab. These are just general guidelines (and not all of them are required for writing a good article), but it's a nice list to follow if you want something more concrete in a way similar to SurferSEO.
Online Research & Search Crawling Support
Expanding a bit more on what I mentioned earlier, you can see exactly which posts have gotten crawled to write your blog. You can expand into these and see what headings, text, and other factors directly resulted in your generated article. This is also good for competitor research – if you see a bunch of high quality domains, you'll know it might be harder to rank for what you're looking to write about.
Copyscape Plagiarism & AI Detection
In the research tab, you can get a brief, see what data your writing was pulled from, check plagiarism and AI all based on C@S's proprietary methods. I actually use their standalone AI detector sometimes if I'm just looking to scan my content.
You can get your writing checked through Copyscape (built into the platform as well) by going into the plagiarism tab and scanning the site. This should take a few minutes but will let you know if anything got flagged.
WordPress and Shopify Site Integration
Content at Scale also offers both a WordPress and Shopify plugin which lets you link your dashboard to your individual WordPress site. If you have writers who are going to edit directly inside the C@S dashboard, connecting the dashboard to your site will let editors automatically publish content on your site when writing is complete.
The plugin is free (you just have to have an account with credits) and then you can install the plugin and activate it through an API key.
A Free Year of Content Planning
If you get the starter plan or higher (anything but the basic plan), you'll get a years worth of content strategy planning automatically included.
This gives you access to research & keywords directly from the C@S team to help find top content in your niche. And it's all included with a premium plan.
This combined with a huge update the team is planning soon (focusing on competitor analysis) is going to be a huge game-changer to help outrank competition. Sometimes SEO isn't just about writing the best content, it really just has to be better than your competitors.
The time you're putting into your articles to be "perfect" could possibly be spent scaling your writing efforts that were already (or on the border of) ranking anyways.
Who Should Be Using Content at Scale?
Online Bloggers: Content at Scale is a lifesaver for bloggers and content marketers who are looking to increase their output while maintaining the quality of their content. With the ability to generate 2500+ word blog posts at the click of a button, bloggers can save time and effort especially on topics that are more informative of what their blog has to offer (not requiring much expanding)
New Companies: New companies that are just starting to build their online presence can benefit greatly from Content at Scale. The platform's ability to produce high-quality, SEO-optimized blog posts quickly and easily will allow new companies to focus on other aspects of their business while still maintaining a strong online presence. It takes years for a new company to dominate a content niche. Scaling from the start is the best way at establishing authority for a product or service.
Content Agencies: Agencies that specialize in mass content creation can benefit greatly from Content at Scale. The ability to generate high-quality blog posts quickly and efficiently will allow agencies to scale their content production, meet their clients' demands, and ultimately increase profit. With Content at Scale in collaboration with a human editor for proofreading, agencies can generate dozens of articles in a single day that are production-ready.
Online eCommerce Businesses: eCommerce stores that rely heavily on written content to give them a web presence can also greatly benefit from Content at Scale. If you are selling a product, you can create tons of articles about the category of products you offer. eCommerce SEO is not easy & definitely takes time. Again, save yourself the headache & automate the mundane blogs.
Content at Scale Article Types & Examples
So we've tested the article on all 5 input types. Content at Scale currently supports long-form blog posts from the following sources:
- From a Keyword
- From an Existing Blog Post URL
- From a YouTube Video
- From a Podcast Episode
- From a Custom Audio File
That's text, video, and audio content. I'm not quite sure what else is missing but they seem to have captured every medium that can dual as a blog post.
Once you register for an account and purchase a credit plan, you should see a balance at the top of the app. Each credit corresponds to a single article, no matter what input source:
Select add content and you'll be taken to the generation page. Here you'll prompt the tool for the keyword you want to rank for (each keyword is a single credit).
Select a word count between 750 and 3000 words, then add a brief about the content you want it to generate.
For the first article, we'll generate something a bit more definitive. There are tons of resources available around scientific and information topics, so it's a great topic for C@S.
For this review, I'm only going to highlight how things came straight out of the box. No editing, no re-runs, nothing.
Once you created content based on a brief you have to wait a few minutes to see your sample. Sit back, wait about 5 minutes, then refresh the page. Oh btw, if you're not happy with the article that was generated, you have 2 re-generations for the same keyword. This was a pretty big sell for me.
You could mix and match what works from 1 or 2 revisions into a single article.
Once a few minutes go by, you'll see a post that is "ready for optimization." This means it's written and ready for editing! Click the title and open the editor.
Inside the document editor, you'll see meta details, keyword targets, and keyword suggestions all on one page. This is where my personal use cases for article generation gets a little wonky.
I wouldn't base writing an article on having to target a certain amount of keywords, I'd rather make sure the content is human-readable and mimics the length of top ranking articles. You can analyze patterns all day long, but what truly matters is the content.
Real humans with heartbeats and other things are gonna be reading this!
Ok, let's get into how the actual article looks. I've gone ahead and pasted everything into a single Google Doc if you want to read it all at once.
Again, I haven't changed anything. The article has some key callout paragraphs and other enhancements beyond general content. I'd say it wrote a pretty nice article! You see an introduction, table of contents, and SEO information before even doing anything.
Overall, the tool produced an informational and well-written article. The structure makes it easy to follow, with clear headings and a table of contents that allow readers to find the specific information they are looking for quickly. (side note: the TOC isn't really needed if you have a WordPress plugin to format everything for you)
- Comprehensive coverage: The article provides a detailed overview of ADHD, discussing its definition, symptoms, types, causes, diagnosis, treatment options and resources for parents. It touches slightly on everything parents need to know.
- Key takeaways: Each section includes a key takeaway that highlights the main points discussed. This helps readers quickly grasp the essential information in each part. This could be great for splitting up into shorter content briefs, or just keeping it as a TL;DR section.
- Organization: The article's organization is well-thought-out and easy to follow, making it accessible for readers who may not be familiar with ADHD or related topics. Depending on your user intent, this could be wonderful! You might want to target a specific subset of people searching for information on child ADHD.
Areas for improvement:
- Repetition: There is some repetition in the introductory paragraphs where potential causes of ADHD are mentioned twice in slightly different ways. Combining these sections could make the introduction more concise. A few minutes of editing and this isn't a problem anymore.
- Tone consistency: The tone changes slightly in the conclusion when addressing "your digital business," which seems out of place given that this topic was not previously discussed in the article. A solid proofread and this would get caught & removed.
Is it perfect? Absolutely not. Would I use it? YES, but not on my main website. It's too early to completely close my eyes and automate a site, but with tweaking this is very much publishable on a live site. There's no doubt in my mind I'm going to use C@S content for a secondary blog I always wanted to start!
I would use this content for building very specific niche articles about a narrow topic. I think it would do VERY well there. For creative or reviewable topics, human writing is still definitely needed. If you were to spend 20 minutes reviewing each article, you'd probably have a great flow and wonderful articles.
I will give Content at Scale credit for producing the best AI writing I've ever seen. No tool that I've tried even comes remotely close to developing this scale and readable piece of content.
The language is more complex than tools like Jasper or ChatGPT and doesn't get itself stuck into keyword stuffing loops (my main Jasper complaint, it's the reason I got rid of my subscription).
Again, if you were to spend 20 minutes polishing this article up (assuming all the context and keywords you provided earlier were in the best format they could be) you would have an article very comparable to something a hired content writer would probably write (minus the personal and anecdotal bits!)
If you're using this tool, give it concrete topics.
Ask it to write you things about why certain animals are the best, 8 benefits of daily running, the 6 best places to take photos in Manhattan. Topics like that are what Content at Scale will write best.
Multiply this by 20, 30, 40 articles a month, and you're well on your way to building a topical empire. But again, always revise, add human touch, and be genuine about what you publish. These tools should be assistants, not replacements!
Plagiarism and AI Detection Results
Ok now that we've gotten the review out of the way, what about plagiarism and AI detection? This is gonna be a hefty test, but I'm doing it here to save people potentially hours of time. I'm going to use 3 credits (3 keywords) and generate each one of them 3 times. I won't edit anything inside of them, and will test them each with Originality and Copyscape. Here are the results:
Content at Scale Article
Article 1 (Topic: WordPress)
Article 2 (Topic: GPT-3)
Article 3 (Topic: Software)
0 of the 9 article variations tested resulted in any flag of Plagiarism. So regardless of your thoughts on the quality of content, its organic. Regarding AI, this is up to you to decide. Again, if you are planning on editing these articles or having an assistant go through them to make sure they flow correctly, this tool will get you 90% of the way there.
I'd say 20 to 30 minutes for each of these articles will result in about 2-3 hours of a content writers time (resulting in a 6x productivity boost.) The fact that it pulls in top Google results too is such a bonus, so you can ask it for an article on pretty much anything.
I was very pleased with the results (at least out of the box), I've never seen fully AI-produced content even seem somewhat undetectable from the start. There are definitely a few syntax changes that would need to be made and paragraphs that would benefit from being switched around, but each variation stood strong.
How's The User Interface?
A big part of tools like these are how easy (or hard) they actually are to use. I find Content at Scale to be pretty direct and clean. I never had to figure out how to use anything specific, most of it was intuitive. Even those who are new to AI writing tools will find it simple to get around, but experienced content writers (especially those with SEO knowledge) will get the hang of it a lot quicker.
I like that you can organize posts into project folders and also visualize how much time and money you've saved right from the product dashboard. While that can be a little misleading... it still gives insights into the effort you'd be paying to have these articles written by a real writer.
I also think that having a direct WordPress integration removes a layer of complexity and annoyance that some writing tools have. The ability to organize your posts and go directly to WordPress is not something you can do with a tool like ChatGPT (even though I do think the customization & chat feature you get with ChatGPT is way better then the 1-click auto posting with Content at Scale). Ideally you'd be using both.
Content at Scale Pricing
Now for pricing. This is where things get a little shaky. Since the product uses a bunch of AI engines, not just GPT-3, it costs more to run (thus outputting larger content). Pricing starts at $250/month and gives you 8 articles at 0.012 cents per word. The larger the plan, the more articles you get included per month and at a cheaper rate.
If the solo plan is even too expensive for you, they have a customized lower plan at $150/month (for 4 articles). Remember this all includes their WordPress plugin and auto posting features.
If you factor the solo plan pricing for the cost of researching and finding a writer + proofreading what they send you, it's actually extremely reasonable. If you could generate most of an article in a few seconds, then spend 20 minutes editing or hire someone to do this. It's actually a wonderful package [if you like the content that is produced].
Update: As of June 13th 2023, it looks like C@S offers a trial article for $39.99! This is equivalent to 1 credit and works just as it would if you purchased a plan (you get 3 reruns included).
Even if you end up trying out Content at Scale, they offer a money-back guarantee, so you’ll get a full refund if you’re unhappy with your first few posts. If you sign up through Gold Penguin, you'll get 20% bonus credits every month too!
They also have a "have us do it for you" package. For $2000, you'll get 20 articles completely drafted and delivered to your inbox, each month. Pretty awesome.
Pros and Cons of Content at Scale
This is honestly a very good product. The more time I spent using it and tweaking my brief settings the better results I got. I don't need to scale articles at the level this tool can provide, but I 100% would consider doing so if I could invest a couple hundred dollars a month into a marketing campaign. With all the great features also comes with a few cons. Here's a list of my thoughts:
Meet The Founder: Justin McGill
We interviewed the Content at Scale founder, Justin McGill, to learn his thought process on visualizing and creating one of the best long-form content creation tools on the market. Here's our candid conversation with Justin, including how he started, what he's currently working on, and his plans for the future.
Jasper AI VS Content at Scale
When talking to Justin, it was pretty emphasized that many people try to compare Content at Scale to Jasper (at least when it used to be a good product). The biggest differentiator besides how much content it produced was really the quality.
I don't just mean by robots, I mean literally by the human eye. I asked Jasper to write 3 paragraphs about WordPress, threw it into Originality, and it came back 100% as AI. It was so low quality I questioned myself why I even bought it again for the sake of this review.
Beyond these two tools, if you're looking for something more affordable while still being powerful – just use ChatGPT. Jasper is horrible now, Content at Scale can be pricey, and I think ChatGPT has amazing features highlighting the best aspects of both of them.
Overall, I really love this product. At first I was extremely skeptical since I know how easy it normally is to detect AI. After testing this out for myself on various topics, it's very clear to see this is something different. Again, AI should never be used to completely write and publish something (especially if it's content for Google), but using something that could get you most of the way there is never a bad thing. I would test out the tool for at least a month, see how it does for your niche, then decide if it's worth paying for long term. One thing I wish the team did was offer a 1-article free trial. I think it would help showcase how different this tool is compared to what's currently on the market. Hope this review helped, feel free to leave any questions and comments below!
Frequently Asked Questions
Is Content at Scale Writing Detectable by AI?
Not often, they claim this happens very rarely. As you can see in the graph above, 2 of the 3 articles were generally AI-free when tried in Originality.ai. It depends on the content you're producing and can seem random at times.
Does Content at Scale have a free trial?
No, but they offer a money-back guarantee if you're not happy with the product. Signing up through Gold Penguin also gets you 20% more credits per month.