Monitoring your website traffic is important to understanding how your website is performing and where you can improve. Having a website that is performing poorly after months of it being live can be really frustrating and leave you feeling like you've failed. Besides frustration, a poor website is costing you money and time. You've spent effort into something not giving you a return. This is where Google Site Kit comes in – a tool that can help you monitor your website traffic and performance, giving you insight into what's wrong and what can be improved.
What is Google Site Kit?
Google Site Kit is a free and open-source web analytics tool that gives you insights into how your website is performing. It also provides recommendations on how to improve your website's performance. Site Kit is easy to set up and works with popular web platforms such as WordPress, Shopify, and Squarespace.
Why Use Google Site Kit?
Google Site Kit is a powerful tool that can help you improve your website's performance. It gives you insights into your website traffic, helps you identify where you can improve your website, and provides recommendations on how to improve your website's performance.
One of the most important things you can do to improve your website's performance is to understand your website traffic. Google Site Kit provides insights into your website traffic, including where your visitors are coming from, what pages they're visiting, and how long they're staying on your website. This information is important because it can help you identify where you need to improve your website.
Mobile-responsive websites are a major portion of web traffic. Site Kit can also alert you if you have pages not currently optimized for mobile devices.
Cons of Google Site Kit
Limited information on Site Kit Dashboard: Some users have found the information on the Site Kit Dashboard to be limited. Although you can visit the google services pages individually (analytics, search console, adsense) an option to customize the dashboard with more/less information would be helpful
No eCommerce Information: If you're running an eCommerce WordPress site, Site Kit isn't able to give you information about your sales or conversion rates. Although there are other ways of getting this information, it would be really helpful if Site Kit could provide it.
No Form Tracking: Conversions are the main reason most websites are built. You can still view tracking details if you set up tracking but you won't be able to view conversion rates or other information on the Site Kit Dashboard.
How to Set Site Kit in Breakdance Builder
SiteKit is fairly simple to set up, a few authorizations and you're ready to go! The plugin integrates seamlessly to websites built using the Breakdance Builder.
1. Go to your WordPress dashboard and click on "Plugins."
2. Search for "Site Kit" in the plugin repository.
3. Install and activate the Site Kit plugin.
4. Follow the prompts to connect your Google account and authorize Site Kit.
5. Once authorized, you'll be able to view your website traffic and performance on the Site Kit dashboard. It will take a few days before you start seeing data.
That's it! You've successfully installed and set up Site Kit in Breakdance Builder. Now you can start monitoring your website traffic, performance, and begin making improvements to the site. Site Kit Offers several features out of the box on plugin installation:
Google Analytics - This is a service offered by Google that generates detailed statistics about website traffic. It is a free service and is available to anyone with a Google account.
With Google Analytics, you can track your website traffic, see where your visitors are coming from, what pages they're visiting, and how long they're staying on your website. This information can help you identify where you need to improve your website. You can also use Google Analytics to track conversions and see how effective your marketing campaigns are.
Google Search Console - Search Console is a free service offered by Google that helps you monitor your website's search traffic. It provides data on how many people are searching for your website, what pages they're visiting, and how your website is performing in search results.
Google Search Console also provides data on how your website is performing in terms of indexing and crawl errors. Indexing refers to Google's process of adding your website's pages to their search results. Crawl errors occur when Googlebot (the bot that crawls the web and collects data for Google) encounters a problem while crawling your website.
By monitoring your website's search traffic and performance with Google Search Console, you can identify potential issues and fix them before they cause problems with your website's SEO.
Google Adsense - Adsense is a service offered by Google that allows you to place ads on your website and earn money from them. Adsense is a free service and is available to anyone with a Google account.
If you have a WordPress website, you can use the Site Kit plugin to connect your website to Adsense and start monitoring your earnings. With Adsense, you can see how much money you're making from your website's traffic and adjust your ad placements accordingly.
A/B Optimize - Google Optimize is a service offered by Google that allows you to test different versions of your website to see which one performs better. Optimize is a free service and is available to anyone with a Google account.
With A/B Optimize, you can create different versions of your website's pages and test them against each other. You can change things like the layout, design, copy, and call-to-action to see which version performs better. By testing different versions of your website, you can improve your website's conversion rate and user experience.
Google PageSpeed Insights - PageSpeed Insights is a service offered by Google that analyzes your website's performance and provides recommendations on how to improve it. It is a free service and is available to anyone with a Google account.
With PageSpeed Insights, you can see how fast your website loads on desktop and mobile devices. You can also see what factors are causing your website to load slowly and get recommendations on how to fix them. By improving your website's performance, you can improve your user experience and SEO.
Google Tag Manager - Google Tag Manager is a service offered by Google that allows you to manage all your website's tags in one place. It is a free service and is available to anyone with a Google account.
With Tag Manager, you can add, remove, and edit HTML tags without having to modify your website's code. This is especially useful if you're not comfortable working with code or if you want to avoid having to ask your web developer to make changes to your website.
Conclusion
By setting up Google Site Kit with your Breakdance WordPress website, you can get started with Google's suite of tools to better understand your website's traffic and performance. These tools can help you improve your website's SEO, user experience, and conversion rate. If you're not already using them, we recommend getting started today! Statistics only lead to more interesting questions.
How is your website performing in search results? How many people are searching for your website? What pages are they visiting? What can you do to improve your website's performance?
Thanks for reading and we hope you can use Site Kit to take your website to the next level!
