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How to Find Companies Using AWS with Clay

This guide will walk you through using Clay and BuiltWith to easily identify companies using AWS services. With a few steps, sales professionals can tailor their approach, targeting businesses already familiar with AWS and enhancing their prospecting efforts.
Updated November 13, 2023
find companies using AWS
find companies using AWS
Difficulty: Very Easy. No prior knowledge required
Time Required: ~5 minutes

Imagine you've got solutions that work seamlessly with AWS services. If you're in sales, targeting companies already on this platform is a smart move. 

After all, AWS is a go-to cloud platform for many businesses. 

Knowing a company’s tech stack gives sales professionals a head start. They can easily tailor solutions that fit right into the company's current tech setup, eliminating the guesswork.

In this guide, I’ll show you how you can find companies using AWS with Clay and BuiltWith. The process is pretty straightforward - in a few clicks, you’ll get most of the information you need about your prospects, such as shown below:

find companies using AWS

Steps to Find Companies Using AWS with Clay

1) Prepare a List of Companies

For this guide, you’ll need to have the list of domains of your target companies. If you don’t have them yet, you may refer to our separate tutorial on how to get the site domain from a list of companies using Clay.

Once you have the domains, create a new table and import your list on Clay.

import list on Clay

2) Enrich Using BuiltWith

Next, we’re going to enrich the list to figure out which companies are on AWS.

All you need to do is right-click on the table and select ‘Add Enrichment.’ This will open a pop-up window.

enrich table on Clay

From the ‘Enrich Data’ section, find and select the ‘Lookup Technology Stack’ by BuiltWith. This will open the settings window on the right side of your screen.

use BuiltWith integration

3) Configure the Inputs

Now, you’ll need to select which API to use to run the integration. There are two options.

  • First, you can use Clay’s BuiltWith API key which will cost you two credits
  • Second, if you have your own BuiltWith API key, you can use the integration at no extra charge

If you don’t have an existing account with BuiltWith, then you may opt for the first option.

add Clay's BuiltWith API key

In the input section, make sure the domain column is chosen for the 'Company Domain' field. 

Next, we’re going to add ‘AWS’ on the ‘Keywords or Category Filter.’

Note that you can also use the keywords or category section to further refine your search. For instance, the 'First Detected' and 'Last Detected' fields will clue you in on how long a company's been using a particular tech.

Once you’re done, click ‘Continue to Add Fields.’

4) Add Data As a Column

On the next page, you’ll have the option to display additional data to your table. In this guide, I’ve toggled the ‘Technologies Found’ option.

add data as column on Clay

5) Save and Run

After setting everything up, click save and run the integration. You should now see the results in your table.

find companies using AWS

Notice that some rows might have more than one result. You can expand the row and see the list of results that match with our keyword ‘AWS.’ 

You can map this to another table to further refine your search or better understand the technology stack of the company. 

find tech stack of companies usng Clay

You can also click on the dropdown list of each result and hover your mouse over a particular data to add it as a column to your table. 

And That’s It!

With Clay and BuiltWith, identifying companies that use AWS services is made easier with just a few clicks.

Now you have this data, your next move is to reach out to the decision makers of these companies. Write a compelling cold email that speaks directly to their needs. Showcase how your solution can seamlessly integrate with their AWS setup. 

Need a little help? We’ve got your back. Check out our tutorial on how to find company key decision makers and write cold emails using Clay for some great tips.

Happy prospecting! Be sure to let us know in the comments if you have questions or suggestions.

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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