Google Cloud is a popular go-to platform for many businesses, and it’s easy to see why. From small businesses to large-scale companies, Google Cloud offers a wide variety of key features to help every business succeed.
If you’re targeting businesses that are on Google Cloud, you’re tapping into a market that values efficiency, scalability, and reliability.
But the question is, how do you identify these businesses?
In this guide, I’ll show you how easy it is to build a list of potential leads using Clay and BuiltWith. With these tools, you can streamline your approach and focus on the companies that matter most to your bottom line.
In the following section, I’ll break down the steps to effectively find companies that use Google Cloud. Here’s what you can achieve by the end of this article:
Steps to Find Companies Using AWS with Clay
1) Get Your Company List Ready
Before we begin, make sure that you’ve got the domains for the companies you’re targeting.
If you only have company names right now, you might want to read this tutorial on how to get the site domain from a list of companies using Clay for tips.
Once ready, just set up a new table in Clay and import your list in there.
2) Enrich Table Using BuiltWith
Next, we’re going to add an enrichment tool to get more information about our leads.
Go ahead and right-click on your table. Then, select ‘Add Enrichment.’
In the menu that appears, find 'Lookup Technology Stack' by BuiltWith and click on it.
3) Set the Inputs
In the settings window, we’re going to configure the inputs before running the integration.
First up, select an API for the tool. You’ve got two options: either use Clay’s BuiltWith API key which costs two credits, or use the integration for free by entering your own BuiltWith API key
If you don’t have an existing account with BuiltWith, then just go with the first option.
Next, select the domain column for the ‘Company Domain’ input.
Our main goal here is to see if companies use Google Cloud. So, in the 'Keywords or Category Filter' box, type in 'Google Cloud.’
Note that there are other settings to play with if you want to get specific.
For instance, the 'First Detected' and 'Last Detected' fields tell you how long a company's been using a particular tech.
And if you're curious about what tech a company might be missing, BuiltWith can clue you in, too. This will help you refine your outreach.
Once everything is set, click ‘Continue to Add Fields.’
4) Add Data As Column
On the next pane, you’ll see options to add more data columns to your table. For our purposes, make sure to turn on the 'Technologies Found' option. This will give you a clear view of the technologies each company uses.
5) Save and Run
Now, save the settings and run the integration. Your table should show the results in the new columns.
Notice that some entries might show multiple results. You can expand the row to see all the results that match with the ‘Google Cloud’ keyword.
You can map this to another table if you want a complete list. You can also hover your mouse over a particular data to add it as a column to your table.
And That’s It!
With Clay, identifying companies that use Google Cloud services is made easier with just a few clicks.
Now you have this data, your next move is to reach out to the decision makers of these companies. Write a compelling cold email that speaks directly to their needs and showcases how your solution can seamlessly integrate with their Google Cloud setup.
Need a little help? We’ve got your back. Check out our tutorial on how to find company key decision makers and write cold emails using Clay.
Hopefully, this helps you find potential leads and boost your sales strategy. So, how do you find Clay so far? We’d love to hear your experiences in the comments below.
