Google Maps provides a wealth of information.
For B2B marketers, it’s an excellent resource for local leads.
For instance:
- If you’re a restaurant owner, you can use Google Maps to target local offices for lunch orders or catering services.
- Local service providers like landscapers, electricians, and plumbers can quickly find nearby businesses to offer their services.
- Real estate agents can use Google Maps to survey the neighborhood details and search for competing listings.
Traditionally, you would collect B2B leads from Google Maps through a web scraper. However, building and configuring it requires some technical knowledge.
Thankfully, with Clay, it’s possible to collect data from Google Maps with just a simple click. This gives you a head start in building potential business relationships without the technical expertise.
Follow the steps in this guide to learn how to enhance your lead generation strategy using Clay.
Getting Leads from Google Maps Using Clay
1) Create a New Table on Clay
Click on ‘Companies’ and select ‘Find Local Businesses using Google Maps.’
2) Input the Details
On the pop-up, enter the business location.
For our example, input ‘Los Angeles, California.’
For the search query, enter the business you’re interested in together with the location. In this example, we’ll enter ‘digital marketing agency in Los Angeles, CA.’
Adjust the radius based on your coverage preference. Then, enter the number of results you want to get. In this example, let's keep the results capped at 10.
Once done, click ‘Continue.’
3) Review the Generated Table
Choose how you want to add your results. You can save them to a new table or an existing table.
For this tutorial, let’s choose a new blank table.
Your workspace should now look like this.
On the right side, there’s a pop-up window where you have the option to fetch more results. Let’s close this for now and proceed to the next step.
4) Add Company Details
Let’s add the company name and website to the table.
To view the details, click a row.
On the pop-up, hover your mouse over the data you want to add. Click ‘Add as Column,’ and then ‘Create Column.’ In this case, we've added and renamed the title to "Company Name" and added the website.
5) Find Decision Makers
Next, let’s enrich our table to find the decision makers of the businesses on our list.
Right-click on your table and select ‘Add Enrichment.’
In the pop-up window, go to the ‘Recipes’ tab. Select ‘SMBs - Find and Verify Decision Makers + Contact Information.’
Note: There are other ways to enrich your table to find company decision makers. For instance, you can use the enrichment tools ‘Search Google,’ ‘Find Contacts at Company,’ and the Waterfall method.
Next, modify the enrichment settings. Note that you can add your own API key for each tool. The default setting uses Clay’s API. Let’s keep this setting. Then, select the appropriate columns for the business name and website fields.
Then, click apply and run.
Your table should now be populated with the contact information of decision makers for each business.
Note that Clay might not be able to fetch all email addresses. This limitation could be due to restricted app access or the decision of business owners to keep their contact details private.
What’s Next?
Now you have the contact details, it’s time to reach out!
Remember these tips when writing emails to your prospects:
- Do your research to learn more about your prospect’s business or company. Know their recent milestones or the challenges they experience.
- Politely introduce yourself and the company you’re working for.
- Talk about your purpose in contacting them.
- If you’re offering a service, try to showcase its value. Position your offerings as direct solutions to their problems.
- Keep your email concise but genuine.
Company decision-makers are busy individuals. They get pitched a lot. The challenge is to ensure your email grabs their interest instead of just another email lost in their inbox.
Writing personalized emails can be tough. If you need more tips, read our tutorial about How to Personalize Cold Emails With Location of a Lead Using Clay.
Hopefully, this was helpful. If you have any questions or other ideas to add, please let me know in the comments!
