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How to Find Speakers and Sell Them Cold Email Services

Targeting professional speakers as potential leads for cold email services is made easier with Instant Data Scraper and Clay. This guide shows you how to use these tools to extract relevant data, enrich it with contact details, and craft personalized cold emails. 
Updated November 1, 2023
sell cold email services to speakers
sell cold email services to speakers
Difficulty: Easy. Might help to know the basics of this tool/topic
Time Required: ~10 minutes

As a sales professional, one of the biggest challenges you might face is finding the right prospects.

Let’s say you’re working for a company offering cold email services. Have you considered targeting professional speakers?

Here are a few reasons why they might be the ideal prospects:

  • Cold emails help speakers build relationships with event organizers.
  • Speakers can use cold emails to reach out to potential collaborators or sponsors.
  • Cold emails are effective tools for promoting their speaking events.

So, time to take action! How do we find speakers to sell cold email services?

The internet provides a lot of sources. But here’s the challenge - how do we pull all the details and organize them on a table?

If this is something you’re looking for, then this guide is for you. Read on and follow the steps below to learn how to find leads and enrich them using Clay.

sell cold email services to speakers

1) Install Instant Data Scraper

For this tutorial, we’re going to use Instant Data Scraper to pull relevant data from our target leads. Go ahead and install the Instant Data Scraper extension for Google Chrome.

install Instant Data Scraper

2) Scrape Leads from espeakers

Let’s say we’re targeting speakers that specialize in coaching startups and business owners.

Go to espeakers.com and enter the relevant keywords on the search bar. In this case, enter ‘coaching - entrepreneurship.’

find leads from espeakers

Below the search bar, you'll notice filters like event type, event date, and location. You can adjust these to refine your search, but for this tutorial, we'll keep them unchanged.

Then, click ‘Search Speakers.’

Now you have the filtered results, click the Instant Data Scraper icon from the toolbar.  

Instant Data Scraper icon

In the pop-up window, set the minimum and maximum delays for each request. The purpose of these delays is to mimic a human-like behavior when browsing the website. This will help prevent your IP from getting banned or rate-limited. 

Check the infinite scroll option to capture all the results on the page. Then, click ‘Start crawling.’ 

Instant Data Scraper settings

Once the process is complete, the app will show you the number of pages scraped as well as the number of rows collected and working time. 

For our purposes, let’s download the result in a CSV file format.

3) Import Your Data On Clay

Start by creating a new table on Clay. Import the CSV file.

create new table on Clay

You should now see all the information we’ve just scraped from espeakers.

import table on Clay

Go ahead and remove the information that you don’t need. For our tutorial, keep the speaker name, speaker location, and speaker one-liner, and remove the rest.

4) Get the Prospect’s LinkedIn Profile

LinkedIn profiles provide the most updated information about our prospects, including their contact details.

So, let’s enrich our list by clicking on the table and selecting ‘Add enrichment.’

add enrichment to Clay table

In the pop-up, look for an integration tool to get the LinkedIn URLs of your leads. In this case, find and select ‘Find & Enrich Person from Google Search.’

Find & Enrich Person from Google Search

On the search query, specify the column that contains the names of the speakers. Save and run the integration.

Find & Enrich Person from Google Search input

Your table should now display the LinkedIn URLs for each prospect. 

enrich table with LinkedIn profile

5) Find the Email Address

Now that we have their LinkedIn URLs, we need to enrich the table further to find their email addresses.

Again, right-click your table and select ‘Add Enrichment.’ This time, look for the ‘Find Personal Email’ enrichment tool.

find personal email of contacts

Set the input type as LinkedIn URL. Then, add the column containing the prospect’s LinkedIn profile as input.

enrichment tool settings

Click ‘Continue to Add Fields.’

Toggle the data you want to add to your table. For our purpose, select:

  • Contact Personal Email
  • Contact First Name 
  • Contact Last Name
  • Contact Email (to get the prospect’s work email, if any)
enrichment tool settings

Once you’re done, save and run the integration.

You should now see the details added to the table, including the email addresses.

enrich list with email address

6) Write A Cold Email

Now you have the contact details, the next step is to write a compelling email to sell your cold email services.

Manually crafting personalized cold emails for each lead can take a lot of time. And I’m pretty sure it’s not something you’d want to spend the rest of your day with.

The trick is to use ChatGPT. With Clay’s AI integration, you can automate the entire process and generate hard-to-resist emails in a few clicks.

So, click 'Use AI' from the pop-up.

use ChatGPT to write cold email

The only thing you need is to be creative with the AI prompts. After all, you don’t want to send emails that sound robotic and insincere. That would be a big turn-off!

But this might take some practice to get the right results. 

Here are a few tips to help you get started with ChatGPT:

  • Include specific details in your prompt, such as the industry, the ideal customer, the product or service you’re offering, etc.
  • Use a friendly and conversational tone when writing the email.
  • Keep your message short and sweet, approximately 100 - 150 words.
  • Add a strong call to action.
  • Keep refining your prompt until you get the desired results.

Now, enter your prompt on the provided field.

ChatGPT prompt for writing cold email

Run the integration. Your table should now display ChatGPT's response.

ChatGPT cold email results

Here’s a sample ChatGPt prompt to create a cold email (feel free to modify this to fit your needs):

You are a sales professional selling cold email services to professional speakers. Your job is to start sales conversations with potential clients as a representative of the XYZ company. You always are talking about how we would be able to help the person you are reaching out to. 

Write messages that are under 100 words to potential customers. Every message you write follows the message template and is under 100 words. 

Your message template: 

[Add an email subject line]

First Line: [mention something about your client's work and how you admire their vision. Don't make it too complimentary] 

Second line: [mention how you can help them bridge to organizations looking for speakers for their training, workshops, conferences, or podcasts] [present a case study that tells a story of how you helped another customer like them. Include the story and the quantitative results] [why should they care about whatever your intention is] [add a soft call to action]. 

End of template. 

Start the email with: Hi [first name]

End the email with: Sincerely, [Your Name]  

Here’s a sample cold email generated by ChatGPT:

ChatGPT cold email output

Subject: Enhance Your Speaker Outreach 

Hi Aaron, 

I recently watched your keynote on innovation and was truly inspired by your vision. I work with XYZ company and we specialize in connecting top-notch speakers like you to organizations seeking expertise for their events. 

Case in point, we recently helped John Doe increase his speaking engagements by 45% within six months by utilizing our cold emailing services. With us, you could expand your reach, thereby inspiring a larger audience. 

Would you be interested in hearing more about the benefits?

Sincerely,

[Your Name]

Creating A Cold Email Template to Sell

Now, to the fun part!

Let’s create a cold email template we can sell to professional speakers. Again, follow the same tips mentioned above. 

You are free to be creative. For instance, you can try adding personalized city location to your emails. You’d do everything to catch your prospect’s attention and avoid the dreaded spam folder, right?

Here’s a sample prompt I used to generate a cold email template. Note that this might not be the best cold email template yet. So, tweak and refine it until it sounds perfect.

You are a professional speaker with expertise in coaching startups or business owners. Your job is to start conversations with potential customers as a representative of the XYZ company. You speak in a professional tone and manner with the experience of a 20-year veteran in the business field. You always are talking about how we would be able to help the person we are reaching out to and not just talking about the things the company does. 

Your potential customers are organizations looking for speakers for their training, workshops, podcasts, or conferences. 

Write messages that are under 100 words to potential customers. Every message you write follows the message template and is under 100 words.   

Message template:

[Add an email subject line]

First Line: [Mention the client's work and their vision in helping small business owners.] 

Second Line: [Mention your expertise as an entrepreneurial coach][Mention a case study of how you helped another organization like them. Include the story and the quantitative results] [Inquire for speaking opportunities at one of their events]  

[Add a soft call to action]. End of template

Start the email with: Hi /First Name

End the email with: Sincerely, [Your Name] 

And, here’s the sample output using the template above:

ChatGPT cold email template

That’s A Wrap!

Cold emailing, when done correctly, can help you build connections with potential clients and close more deals. Tools like Instant Data Scraper, Clay, and ChatGPT are great assistants to help you streamline and automate the process. 

But this is just the beginning. As you implement the tips mentioned above, pay attention to the responses you receive. Refine your approach. Always find ways to personalize and improve your emails.

If you love this tutorial, consider sharing it with your friends or anyone who might benefit from it. Your experiences are helpful, too, so don’t hesitate to share them in the comments.

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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