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UpLead Review: Is This B2B Prospecting Tool Worth It?

UpLead has been a staple of lead generation for a few years now. However, as technologies continue to evolve, we must ask: does UpLead stand the time? Let's talk about that.
Updated September 30, 2023
Edited By Jonathan Garces

Every lead counts. That’s the premise successful B2B prospecting tools operate on.

But here’s the thing about that sentence: I’ve seen some B2B lead generation tools that scrape the web for data, but not successfully qualify them.

Businesses need a tool that can find the needles on a haystack. Something that can comb through the internet, sort the rotten data, and find promising leads. Without that you're just setting yourself up for an even harder time.

I was recently introduced to UpLead and, I must say, it ticks all the boxes of a good B2B prospecting tool. And we've tried them all (especially Apollo 🤢).

So, without further ado…

What is UpLead?

UpLead is a fully integrated B2B lead generation tool that was released in 2017. It eliminates the time and manpower wasted on aggregating and cleaning data by automatically collecting information from over 50 providers.

They have a 95% data accuracy guarantee, ensuring that your resources are not wasted on leads that won’t pan out. Like mentioned earlier, we've struggled a ton with Apollo leads. We have to verify tons of emails because most of it just returns inaccurate info.

Who Should Use UpLead?

Recruiters and marketers, in particular, are some that I can see highly benefitting from using UpLead to locate opportunities in specific market segments. 

It's also super user-friendly. This interface makes it quite accessible to non-industry professionals like job seekers and freelancers looking to advertise themselves.

It assists them by providing a reliable source of targeted client or employer leads and valuable insights into their needs.

UpLead's Key Features

There are many B2B prospecting tools out there, but here are the features that consistently draw me back to it:

Contact Search

Lead generation starts with collecting information — a process that’s simplified by UpLead’s contact search feature. Not only does it have several parameters to narrow down your search, it’s also straightforward and easy to navigate. 

The whole process starts by setting your search criteria so UpLead can eliminate leads that don’t fit your needs. You can also stack these parameters for better precision. The criteria available on UpLead are the following:

  • Industry: Search by predefined categories like manufacturing, finance, real estate, retail, etc. or with specific SIC or NAIC codes.
  • Title: Narrow your search down by job function, management level, or titles.
  • Location: View leads that are near to you by setting a specific country, region, state, zip code, etc.
  • Revenue: A revenue slider that ranges from $1M to $1B.
  • Employees: An employee number slider that ranges from 1 to over 10,000 employees.
  • Funding: A funding slider that ranges from zero to over $1B.
  • Type: Target contacts in specific sectors (private, public, government) or Fortune Ranking.
  • Company URL: Get a list of employees within a company using their URL.
  • Technologies: Find leads that use a specific type of technology like CRMs, programming language, etc.

After you press the “Search” button, UpLead outputs a table of leads that fit your parameters along with relevant information such as their name, company, title, location, and industry.

As seen in the photo above, there are two hidden columns: the phone number and email. All contact information in UpLead must be unlocked using credits, which we’ll discuss more later.

Once you’re satisfied with your search, you have several options on what to do with the data. You can save the search itself within UpLead, create a contact list, or save it as a CSV file. You also have the option of directly exporting it to a CRM like HubSpot, Salesforce, Pipedrive, Outreach, and more.

Company Search

Similar to the contact search, UpLead’s company allows you to filter possible leads, only this time it looks for businesses instead of specific people.

As for the output, the information visible on UpLead’s table for company search are the name of the company, industry, revenue, phone number, location, website, and available contacts.

Email Verification

UpLead can also increase your reach by verifying emails for you. Avoiding fake or outdated contact information helps grow your email reputation and, subsequently, your deliverability rate. Furthermore, verification also ensures that your emails reach their intended target every time.

What’s more is that you can verify in bulk. This is especially helpful if you exported a lot of contact information using UpLead’s contact search and you want to weed out bad leads.

Data Enrichment

Data enrichment is essential to any lead generation and marketing process. Through enrichment, you can improve the quality of your leads and get better results from your marketing campaigns.

UpLead’s data enrichment starts by uploading a list of contacts, companies, or emails. After that, UpLead generates a list of valuable information regarding its contents such as titles, emails, location, volume, social links, and more.

Other Useful Features

Here are some underrated UpLead features that deserves some attention:

  • Contact List Creation: A database of saved leads including all relevant information. You can create as many lists as you need.
  • CRM Integration: UpLead directly integrates into CRMs like HubSpot and Outreach.
  • UpLead Chrome Extension: You can directly view someone’s full information in LinkedIn or other websites using UpLead’s Chrome extension.
  • Search Exclusion: UpLead also allows you to more precisely filter your leads by excluding possible contacts.

Pros and Cons of UpLead



  • User-friendly

  • Highly-accurate data aggregator from 50+ different providers

  • More affordable than other alternatives such as ZoomInfo

  • Integrates to popular CRMs

  • Comes with a 7-day free trial with 5 credits

  • Email verification and cleansing

  • Chrome extension

  • It has a hidden fee for email verification and additional users

  • Lacks some customer support options such as phone support and onboarding

  • Other tools like Clay have more features

Everything You Need To Know About UpLead’s Pricing

There are four plans available in UpLead. These are the following:

  • Free Trial: 1 user, 5 credits
  • Essentials: 1 user, 170 monthly credits
  • Plus: 1 user, 200 monthly credits
  • Professional: Up to 5 users, 1000 monthly credits

Each plan is priced differently depending on your payment option. If you want to pay monthly, the Essentials cost $99, Plus is at $199, and the Professional is at $399. However, you can also opt to pay annually which reduces the cost to $74, $149, and $299, respectively.

UpLead has a couple of hidden fees. For instance, UpLead charges $60 per additional user in the Professional tier. Another example is their email verification feature, which is worth $0.003 to $0.008 depending on how many emails you have on your CSV file.

UpLead Alternatives

UpLead vs. ZoomInfo

ZoomInfo is one of the oldest lead generation tools in the market; in fact, it’s been around since 2007 as DiscoverOrg. Over the years, it has built a solid reputation as an extensive but reliable B2B software designed to help businesses find, qualify, and connect with their ideal prospects.

So, in a battle of old vs. new, let’s see how well UpLead stacks up against ZoomInfo.

Both these tools are pretty similar on a surface level. They’re designed to aggregate data from different providers and consolidate them in a single database. 

In UpLead, it doesn’t matter who you are — all processes are streamlined in a single workflow. However, ZoomInfo has different systems (SalesOS, MarketingOS, RecruitmentOS) depending on who’s using it. This streamlines the processes you need for completing your tasks and eliminates unnecessary functionalities.

ZoomInfo also has a significantly larger contact database which has its own drawbacks. For one, UpLead provides more reliable information whereas ZoomInfo outputs every data they find in their database. 

Analytics is a strong point for ZoomInfo with their “Intent” feature, which analyzes prospect behavior to get better leads.

Unfortunately, there’s no pricing information on ZoomInfo’s website but it’s been said to start at $14,995 annually for their lowest tier. That’s…not cheap, to say the least.

At the end of the day, it’s up to you. If you value accuracy, accessibility, and price — in my opinion, UpLead is the better option. However, if you’re an established enterprise that needs a more robust and extensive lead generation, consider ZoomInfo.

UpLead vs. Clay

Clay is genuinely one of the few softwares that truthfully surprised me over the years. It’s the ultimate swiss army knife of data automation. Imagine having database management, lead generation and outreach, web scraping, and keyword research all wrapped up in one convenient tool: that’s what Clay is.

UpLead is a robust tool for lead generation — but Clay offers more in a single package. Apart from consolidating contact and company data, Clay also lets you personalize your outreach campaign through dynamic data and AI. UpLead uses 50+ providers? Clay has over 60 providers and allows you to collect data anywhere using Webhooks.

From my perspective, there are only two things that put UpLead above Clay: the steep learning curve and pricing. The former exists for a good reason: there’s too much to do in Clay, it only makes sense that beginners would be lost at first.

As for the pricing, each of Clay’s plans scale up the more credits you purchase but they should range between:

  • Starter: $149 to $229
  • Explorer: $349 to $699
  • Pro: $800 to $1500
  • Enterprise: Custom

So, if you were to ask me which one you should get? I’d say invest in Clay.

The Gist Of It

The field for the best B2B lead generation gets increasingly stacked by the minute. On one hand, you have the old-reliables like ZoomInfo and Apollo and, on the other, you have the up-and-comers like Clay and Seamless AI. 

So, where does that put UpLead?

UpLead sets some pretty hefty expectations and delivers on them. They have a wide range of features which include extensive search and data enrichment that nets the most accurate information. Furthermore, UpLead also helps increase your deliverability rate using their email verification tool.

Personally, I’d use UpLead if you’re on a budget but you want actionable leads. Considering its price, it’s a pretty awesome tool to have on hand for finding and qualifying leads.

However, if money is not an issue, I’d go for other tools like Clay and ZoomInfo every time.

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Written by John Angelo Yap
Hi, I'm Angelo. I'm currently an undergraduate student studying Software Engineering. Now, you might be wondering, what is a computer science student doing writing for Gold Penguin? I took up studying computer science because it was practical and because I was good at it. But, if I had the chance, I'd be writing for a career. Building worlds and adjectivizing nouns for no other reason other than they sound good. And that's why I'm here.
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