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How to Write Extremely High-Ranking Google Articles Using ChatGPT

ChatGPT disrupted the way we approach SEO and write content. Discover how you can use this powerful AI tool to create SEO-optimized articles that rank high on Google.
Updated October 14, 2023
Rank #1 On Google with ChatGPT
Rank #1 On Google with ChatGPT
Difficulty: Medium. You should know a normal amount about this tool/topic
Time Required: ~30 minutes

ChatGPT has shaken up content marketing since its debut. It has made our tasks easier, faster, and more streamlined. It has also changed how we approach SEO.

But can ChatGPT get your articles to rank number one on Google?

Absolutely. But not on its own. 

While ChatGPT is powerful, ranking to the top often requires a combination of the right strategies. This includes writing relevant, high-quality, and SEO-friendly content.

The purpose of this guide is to show you how to generate SEO-optimized articles using ChatGPT.

We'll also explore plugins that can help you auto-generate images, add external and internal links, and even embed YouTube videos.

By the end, you'll be writing SEO-friendly content in just a few clicks. Consider this your starting point. From here, you can tweak, add your unique insights, and rank number one on Google.

SEO article generated with ChatGPT

SEO Basics You Need to Know Before Starting With ChatGPT

First off, I don’t want to give you false hopes. 

ChatGPT alone will not guarantee your articles a top spot on Google.  It's actually extremely hard.

Some content writers claimed they reached number 1 using only ChatGPT. But it's not a one-size-fits-all success story. And honestly, it’s not the most effective long-term strategy. 

Google rankings are influenced by various factors, from your chosen niche to the strategies you employ.

Google also values human expertise and experience, which aligns with its E-E-A-T criteria. While AI can churn out high-ranking content, genuine and relatable articles are always the gold standard.

So before you start working with ChatGPT, make sure to grasp these essentials:

  • Know who your audience is. Understand their needs, preferences, and pain points.
  • Know the search intent. Are your articles informational, transactional, or commercia?
  • Know the right keywords. Use them to optimize your content. But don’t overdo it. Your article should remain genuine and relatable. Don’t bloat it with too many keywords.

Once you know these, you can efficiently use ChatGPT as a tool to produce high-quality, SEO-optimized content that will rank on Google.

How to Use ChatGPT to Write SEO-Optimized Articles

1) Finding the Right Keywords

Choosing the right keywords for SEO is important for your blog’s success. Ideally, you’ll need keywords with high search volumes but low competition.

Many tools can help you find keywords relevant to your niche. Some of the best ones are Google Keyword Planner, Ahrefs, Moz, and SEMrush.

Then, you can use ChatGPT to help you come up with SEO-friendly titles. For instance, you can enter a prompt like this:

I want you to create a table with a list of blog post ideas for <your keyword>. Add columns for the ‘Search Intent’ (commercial, transactional or informational), ‘Long-Tail Keyword’, the ‘Title’ that includes SEO-friendly title suggestions for the article, and the meta description.

2) Setting Up the Plugins 

ChatGPT supports third-party apps to extend its functionality. For this guide, we’re going to focus on two: Argil.ai and WebPilot.

Just like OpenAI’s DALL-E, Argil.ai helps you generate images based on textual prompts. For this tutorial, we’re going to integrate Argil.ai to produce relevant images for our article.

WebPilot, on the other hand, helps you extract data from web pages. It's useful for finding relevant links and YouTube videos to include in your content.

Keep in mind that both plugins are only accessible with ChatGPT premium. If you want to try these extra features, I genuinely believe they’re worth the investment.

To install the plugins, just click the GPT-4 tab on your screen. Go to the plugins store and look for Argil.ai and WebPilot. Once found, click and activate them.

Argil.ai and WebPilot

3) Writing the ChatGPT Prompts

Writing the right prompt for ChatGPT requires a bit of creativity. Oftentimes, the first try might not give you the correct output. 

I've been there. When I first used ChatGPT for an article, it took me multiple prompt tweaks to get the desired output. 

The trick is to provide enough information to the AI tool. It’s like guiding a middle schooler. Your instructions need to be detailed, clear, and straightforward. By doing so, you’ll get a more tailored response.

The great thing about ChatGPT is that it’s interactive. You can keep the conversation going, make edits, and refine the content. So, keep tweaking your prompts until they're just right.

For our purposes, I’m going to show you how to write a 2,000-word SEO-optimized article using several prompts with ChatGPT.

Now, you might think, why not use a single prompt and let ChatGPT do its thing? 

Well, ChatGPT has its limits. From my experience, it typically generates between 500-600 words per prompt.

For longer articles, breaking them into sections is the way to go.

Below are the prompts I used to generate the 2,000-word article. You can use them as your starting point; tweak these prompts to align with your topic and goals.

Prompt 1: Writing the Article Outline

I want you to write a 2,000-word article on the keyword "ChatGPT Midjourney prompt generator"

Please create an outline with the relevant keywords and add the number of words for each section.

Write in markdown format. Include plenty of h2 and h3 headings.

Make sure to add a FAQ section before the conclusion. 

For my initial prompt, I asked ChatGPT to draft an article outline. I specified the word count, highlighted relevant keywords, and emphasized the need for headings.

I started with an outline so that I could easily prompt the AI to write out each section later on. 

You can also modify this and tell ChatGPT to divide your article into two or three parts. You have flexibility here.

Below is ChatGPT's output. Notice how it structured the article, even suggesting word counts for individual sections.

write an article outline using ChatGPT

Prompt 2: Writing the Introduction 

We're going to write the content of each section based on my instructions. 

Now, write the Introduction section based on the outline you've written above. Limit to the number of words you've suggested above.

Use WebPilot to search Google for the website goldpenguin.org. Find any URL that is relevant to the topic and insert as an internal link wherever you find fit. Use an anchor text to insert the internal link. Make sure the links are real and working. Don't hallucinate or make them up.

Do not add conclusions or summary or looking forward. We will add them later. I will tell you when to add them.

Next, I prompted ChatGPT to write the article's first section. I integrated WebPilot to scour our website, goldpenguin.org, for potential internal links.

Just a heads-up. Always specify in your prompt to skip conclusions. If you're breaking your article into several parts, ChatGPT might wrap up each section with its own conclusion. We want to avoid that. Aim for a single conclusion at the end of the article.

And here’s the result. ChatGPT has seamlessly added an internal link from our site with relevant anchor text. 

write an introduction using ChatGPT

When you click WebPilot, you’ll see the backend process - it essentially runs a Google search based on your prompt. So, instead of manually looking for links, the plugin will do the job for you.

using WebPilot with ChatGPT

Prompt 3: Writing the Other Sections and Adding Links and Images

Now, write the History and Evolution of Prompt Generators section based on the outline you've written above. Limit to the number of words you've suggested above.

Use WebPilot to search Google for relevant external links from high-authority websites. Insert them naturally into the content wherever you find fit. Use a relevant anchor text to insert the external link, do not use the word source. Make sure the external links are not from competitors ranking for the same keywords. Make sure the links are real and working. Don't hallucinate or make them up.

Use Argil AI to create an image relevant to the keyword. Insert the image into the content wherever you find fit.

Do not add conclusions or summary or looking forward. We will add them later. I will tell you when to add them.

For this section, the prompt is almost the same. You can use it as a template for the subsequent sections of your article. 

However, you’ll notice a few more instructions I’ve added.

First, I've brought in Argil.ai to generate images based on our keyword. If you have a specific number of images in mind, just mention it. 

generate image using ChatGPT

But in this example, I found the image results weren't that good. This is likely due to the lack of details. For better results, you’ll need to be more descriptive about your image preferences.

generate image using ChatGPT

Here’s an example of a detailed ChatGPT prompt to generate an image:

Using Argil.ai, generate an image of a cute winter dragon baby, kawaii, Pixar, ultra detailed, glacial background, extremely realistic

This is the result:

generate image using ChatGPT

Next, I’ve also asked ChatGPT to add external links from high-authority websites using WebPilot.

generate external links using ChatGPT

If you want to add another internal link, you can recycle this prompt from the previous step:

Use WebPilot to search Google for the website goldpenguin.org. Find any URL that is relevant to the topic and insert as an internal link wherever you find fit. Use an anchor text to insert the internal link. Make sure the links are real and working. Don't hallucinate or make them up.

Here's a sample result:

generate article with links using ChatGPT

Tip: It can be tempting to just enter the entire prompt and let ChatGPT add images wherever it sees fit. But I’ve noticed that you get better results if you’re more specific about the image locations or how many images you want to add.

Yes, it’s an extra effort. But it’s worth it. And you can always recycle your prompts in the next articles.

So it’s best to plan out your article’s structure before you start writing. By doing so, you can come up with tailored prompts to meet your needs.

Lastly, a word of caution. ChatGPT can sometimes generate placeholder or non-existent links. Always double-check to ensure every link is active. This is the reason why I specified in my prompt not to use fake URLs. 

Prompt 4: Adding Relevant YouTube Links

Now, write the Benefits of Using the ChatGPT Midjourney Prompt Generator section based on the outline you've written above. Limit to the number of words you've suggested above.

Use WebPilot to search Google for relevant external links from high-authority websites. Insert them naturally into the content wherever you find fit. Use a relevant anchor text to insert the external link, do not use the word source. Make sure the external links are not from competitors ranking for the same keywords. Make sure the links are real and working. Don't hallucinate or make them up.

Use WebPilot to search Google for relevant YouTube videos about the topic. Insert these raw URLs into the content. Make sure the links are real and working. Don't hallucinate or make them up. 

Use WebPilot to search Google for the website goldpenguin.org. Find any URL that is relevant to the topic and insert as an internal link wherever you find fit. Use an anchor text to insert the internal link. Make sure the links are real and working. Don't hallucinate or make them up.

Do not repeat the same links you've added in the previous sections. If you can't find other relevant links, you can skip.

Use Argil AI to create an image relevant to the keyword. Insert the image into the content wherever you find fit.

Do not repeat the same images you've added in the previous sections.

Do not add conclusions or summary or looking forward. We will add them later. I will tell you when to add them.

In this section, I’ve added instructions to include relevant YouTube links using WebPilot.

add YouTube links using ChatGPT

If your article has multiple sections, feel free to recycle the above prompts for each. Tailor them as needed. Specify elements to include like images, external and internal links, or YouTube videos.

You can even use WebPilot to search for specific information and present them on a table. ChatGPT will then provide you with a neatly organized table embedded right in your article.

Prompt 5: Adding FAQs and Conclusion

Now, write the FAQs section. Limit to the number of words you've suggested above.

Use WebPilot to search Google for the 'People also ask' section related to our keywords. Add the top 3 questions from 'People also ask' into our FAQs section with answers.

Do not add conclusions or summary or looking forward. We will add them later. I will tell you when to add them.

Before we wrap up the article, let’s have ChatGPT write an FAQs section. 

FAQs boost SEO by addressing specific queries users might search for. This helps increase your content's relevance and improve user engagement. 

Plus, your FAQs might land in Google's ‘People also ask’ section which will further increase your visibility. 

Remember, SEO isn't just about algorithms. It's about understanding and catering to your audience's needs. By adding FAQs, your content becomes more valuable and user-focused.

Now, once you’ve entered the prompt, you should get a response like the one below.

add FAQs using ChatGPT

Finally, let’s ask ChatGPT to add the conclusion by entering this prompt:

Now, write the Conclusion section. Limit to the number of words you've suggested above.

add conclusion using ChatGPT

By now, you should have produced a 2,000-word article that is SEO-optimized, complete with images, external and internal links, and relevant Youtube links.

4) Adding Personal Insights or Opinions

Content marketing is not just about producing SEO articles. It’s about writing content that resonates.

ChatGPT is capable of generating content. But it lacks the personal touch that only you can provide. Your experiences, insights, and opinions are what make your content genuine and relatable.

So, once you’ve crafted your content with ChatGPT, don’t forget to personalize it. Share your thoughts and experiences as if you're conversing with your readers.

Remember that SEO isn’t just about keywords and strategies. At its core, it's about delivering value to your audience. 

And, Google loves high-quality content! 

By combining ChatGPT with your unique voice and great SEO strategies, then your chance of ranking number one on Google is more likely.

That’s A Wrap

ChatGPT can help you in content creation. But aiming for that number one spot on Google? It takes more.

Google values human expertise, and solely AI-generated content won't cut it. 

So, treat ChatGPT as your creative assistant to write faster and better articles. But never place the entirety of your work and business in the hands of a robot.

With the right blend of SEO strategies, the capabilities of ChatGPT, and your own human touch, you're on the right track to rank high on Google, the right way.

What are your opinions about ChatGPT and content marketing? We’d love to hear your insights or experiences in the comments!

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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