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AdRoll and WooCommerce Join Forces

AdRoll partnered with WooCommerce to help brands and merchants grow by enhancing their customer targeting abilities and their online platforms.
Photo by Markus Spiske on Unsplash
Photo by Markus Spiske on Unsplash
August 3, 2023 12:07 am

AdRoll has recently partnered with WooCommerce to boost the revenue of brands and ecommerce merchants under a unified marketing platform – enhancing their customers' business performance and online presence.

With the same goal, AdRoll (a marketing platform) joined forces with WooCommerce (an ecommerce platform) to “increase conversions and drive revenue,” allowing exponential growth to the brands and merchants who trust their services. 

“AdRoll’s mission is to democratize marketing technology for all sized brands, and this integration enables busy marketers to leverage their data to create personalized, cross-channel campaigns quickly and easily,” Vibhor Kapoor, AdRoll President, said in a release.

Furthermore, the integration of both platforms effectively provided a unified solution to their customers by:

  • Allowing merchants to easily add tracking pixels to their websites that allow them to monitor the activities of their customers in real-time.
  • Collecting customer profile data based on their shopping activities.
  • Showing advertisements that the website visitor must be interested in, by pulling product information.

The partnership enabled their merchants to acquire improved customer targeting abilities by allowing them to track and reach their own potential customers through coordinated campaigns and multiple channels across social media, various websites, and other platforms. 

More so, it enabled them to launch their very own personalized marketing campaigns through the configuration of AdRoll’s marketing automation templates. 

In recent reports, the integration makes it easier for merchants to establish their websites, using a user-friendly marketing automation setup that also provides setup guides. 

It is amazing to see two powerful platforms having their own expertise, merge and combine their strengths to create something very helpful to their customers – definitely a strategic move to enhance customer experience. 

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Written by Andy Hoo
Andy is an investigative tech journalist at Gold Penguin. Besides being a journalist with the heart and mind for truth and credibility, he is also a passionate content creator who loves making informative and recreational videos. He writes all types of news in the technology & AI industry.
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