Find SEO Clients By Getting A Website's Page Speed (Using Clay)

Page speed is one of the many factors that can make or break a site’s ranking. But finding potential clients who need help in this area can be challenging.

Imagine these scenarios:

• You are offering your SEO expertise, but you don’t know how or where to find businesses that need it the most.
• Website data like page speed can help your pitch be more compelling. The question is, how do you gather this data without trawling through each website?

If you find yourself nodding in agreement to any of these pain points, you're in the right place. This guide is here to teach you precisely how to leverage Clay for this purpose.

Clay is a powerful tool that can help simplify the process of finding site page speed information of your target leads. It integrates Google Pagespeed Insights so you can streamline the entire process.

Let’s go through the step-by-step process of identifying potential SEO clients based on their site speed metrics. So, keep reading!

How to Get Site Page Speed Using Clay

1) Import the List of Target Companies

Let’s start with a CSV file that has the websites of the companies you're targeting.

Go to your Clay dashboard and click on 'add new table'. Browse and select your CSV file, then upload.

2) Add Enrichment

Next, we’re going to enrich our target leads.

Right-click your Clay table and choose ‘Add Enrichments,’ as shown below.

We are interested in finding the page speed performance of each of our listed company websites. So, we’ll need to search for the ‘Get PageSpeed Data’ integration and click it. This will open a pop-up window.

3) Link Your Google Account

To run the integration, you’ll need to add your Google account.

So, go ahead and click ‘Add an Account.’ This will lead you to a login page for Gmail. Log in and give Clay permission to access your Google Pagespeed Insights.

4) Specify the Input

In this step, we’ll need to insert a column to enrich our list. 

In the URL field, enter ‘/’ and select the column containing the website URLs (in this case, ‘Website’). Then, click ‘Continue to Add Fields.’

A list of data options will appear. Toggle on the metrics you want, like the company’s performance score and SEO score.

Once you’re done, click save and run.

5) Final Output

Once the process completes, you’ll see new columns in your table, like Performance Score and SEO Score, depending on what you selected.

You can add more metrics if required to get a deeper insight into a company’s website speed.

What’s Next?

That’s a wrap!

You’ve just learned how to use Clay to know the speed performance of your target websites. 

If you’re a salesperson looking for leads, you can leverage this information to pitch a compelling case. Highlight areas where your target leads can improve and offer tailored solutions to boost their site performance and traffic.

But how do you get your pitch to the right person?  Use Clay's built-in feature to find the decision-makers within these companies. Then, write a personalized cold email that pinpoints their unique challenges and showcases how your solution can address them.

Hope you found this guide helpful for your outreach efforts. If you have any questions or feedback, please drop them in the comments!