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How to Find Clients for Your Staffing Business in 2023

Apollo.io is a B2B platform that provides you with millions of contacts and tools to engage with potential leads. This guide shows you how to leverage this platform, in tandem with Clay, to enrich your data and find promising clients for your staffing business.
Updated November 15, 2023
How to Find Clients for Your Staffing Business
How to Find Clients for Your Staffing Business
Difficulty: Very Easy. No prior knowledge required
Time Required: ~5 minutes

Apollo is a popular sales and marketing platform that helps you find and engage with potential leads. It has one of the most updated B2B databases with millions of contacts mainly from the US.

If you’re a staffing business looking for potential clients, Apollo proves invaluable for several reasons:

  • It’s a good place to find companies that are actively hiring.
  • You can use this platform to research a company’s hiring patterns.
  • It helps you gain insights into industries with increasing hiring needs.

Clay offers a seamless integration with Apollo so you can easily enrich your data in a single platform.

Over the next few minutes, I’ll show you how to leverage these tools to boost your lead-generation process. Follow the steps below to set up a search and enrich your list of target companies.  

How to Find Clients for Your Staffing Business

Finding Clients for Your Staffing Business Using Clay

1) Prepare Your List

For this tutorial, I’ve prepared a list of target companies along with their domains. 

import a list on Clay

If you don’t have the website URLs of your target companies, then you’ll need to enrich your list. Check our guide on How to Get Site Domains of a List of Company Names to learn how it’s done.

2) Enrich Company List via Apollo

Let’s use Apollo to pull the relevant information from our target companies.

Right-click your table and choose ‘Add Enrichment.’

add enrichment on Clay

Search and click ‘Enrich Company’ by Apollo.io.

enrich company using Apollo.io

In the settings, choose your Apollo API key account. Then, set the company domain as input.

Apollo enrichment tool settings

Note: If you don’t have an API key, then you’ll need to create one. Log in to your Apollo account. 

Go to your profile settings and click ‘Integrations.’ In the API section, click ‘Connect.’ 

create Apollo.io API key

Head over to the ‘API Keys’ section and copy your API key. If you don’t have one, create a new key and copy. 

create Apollo.io API key

Then, go back to your Clay enrichment setting. Paste your Apollo API key on the designated field to authenticate your account.

After configuring, click ‘Continue to Add Fields.’

Choose the data you wish to append to your table.

For this tutorial, we’ve enabled the ‘Id’ option, as shown below. This is the Apollo organization ID, a unique identifier assigned to a company or organization within the Apollo.io system. We’ll need this information later to find job openings from our list of companies.

Apollo enrichment tool settings

Once you’re done, save the settings and run the integration. Your table will now display new columns containing the enrichment result and Apollo organization ID.

enrich Clay table using Apollo

3) Find Open Jobs via Apollo

Once again, let’s enrich our table and search for the ‘Find Open Jobs via Apollo’ tool. Click it to open the settings window.

find open jobs via Apollo

Next, select your Apollo API key account. Then, enter the Apollo organization ID under the ‘Company ID’ input field.

To narrow down your search, enter the relevant keywords in the ‘Job Search Terms’ field. Let’s say we’re interested in finding job openings for the executive assistant position. We’ll need to enter these keywords, along with related terms, into this field. 

Apollo integration settings

Click ‘Continue to Add Fields.’

Then, select which data you want to add to your table. Here, we’ll choose the job title, city, and country.

Apollo integration settings page

Save and run the integration.

Check your table. It should now display the job openings, the city location of the company, and the country. 

find companies with job openings using Clay

Note: Only companies with job openings for our target roles will show results. So, let’s sort our table to see these results at the top.

sort Clay table

4) Find Company’s Decision Makers

We now have the details about our target companies and their job openings. The next step is to find a company representative to contact. 

Again, add enrichment to your table. Look for the ‘Find Contacts at Company’ enrichment tool and select it.

find contacts at company on Clay

In the ‘Company Identifier’ input field, enter the company’s LinkedIn URL.

Then, enter the job titles of the people you want to contact. In this case, you can use one or all of the following keywords:

  • Human Resources Director 
  • Talent Acquisition Director 
  • Human Resources Manager 
  • Talent Acquisition Manager 
  • HR Business Partner 
  • Head of Recruitment 
  • Sales Development Lead
Clay enrichment tool settings

Once you’re done, click on ‘Continue to Add Fields.’ Then, add the following data to your table:

  • Name
  • Title
  • LinkedIn profile
Clay enrichment settings

Save and run the integration.

Note: You might get multiple profile results for a company. You can move these to a new table and enrich them later. By default, Clay shows the first result on your table, as shown below.

Clay enrichment output

4) Extract Work Emails Using the Waterfall Method

To find the work emails of our target leads, we’re going to use the ‘Waterfall’ method.

So, let’s add an enrichment and select this option from the pop-up. Then, choose ‘Work Email.’

find work emails of leads

Clay provides several options to fetch email addresses. In this guide, we’re going to stick with the default options: Clay Enrichments, Datagma, and Hunter. 

Clay enrichment tool settings

Next, enter the contact’s name and company domain in the input fields.

Finally, use Debounce to validate all the emails collected. 

Then, click save and run.

Your table should now have the email addresses of HR or Talent Managers.

find work emails of hiring managers

And That’s It!

With the contact details at hand, you’re now set to pitch to your target clients.

If you need to automate your cold email strategy, Clay can help with that, too. We’ve written separate tutorials on how you can use Clay’s AI tool for crafting compelling emails. 

Interested? Then check out these tutorials:

If you liked this guide, please do share it or let me know in the comments. Your feedback is highly appreciated and will help us write better articles!

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Written by Christy Cañete
Christy Cañete is a software engineer who's passionate about front-end web design. Not only can she code, but she writes too! She loves breaking down technical topics into super easy tutorials. If you're looking to learn without the jargon, she's your go-to.
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