It’s been decades since the internet was introduced to us and, in that period, there have been many changes to what it is and how it works. MySpace has come and gone. Gawker has come and gone. Friendster, Club Penguin, Yahoo! Answers.
But the one thing that stood the test of time is Google.
For many, it’s just a search engine. I could honestly say that it may as well be synonymous to the internet because of its popularity. But, for bloggers and businesses, it’s a battleground where the content you publish competes for the number one spot.
The truth is, creating informative and engaging content is the easy part. It’s getting people to reach them that’s difficult. This requires science and precision, something that people who excel in this space can guide you through.
Here are some of the best SEO personalities to follow on Twitter or X (but let’s be honest, that’s never catching on).
Who Should You Follow on Twitter For SEO & Blog Growth?
Niche Site Lady — @NicheSiteLady
Niche Site Lady has been a part of the blogging and SEO community since 2008, and it really shows in the depth of knowledge in her tweets. She currently has her own newsletter, with more than 15,000 subscribers. She makes over $60,000 dollars a month!
All of her tweets are a sneak peek into what she expands in-depth later on in her newsletter, but that doesn’t mean it lacks substance. On the contrary, NicheSiteLady has the best informative-to-personal ratio in her tweets among anyone listed here.
She rarely tweets anything that has nothing to do with SEO, so you’re sure to pick up lots of tips and tricks when you follow her. She's super honest and authentic. Probably the best twitter personality for SEO you could follow. But that's just my opinion!
Neil Patel — @neilpatel
Come on, you know I can’t make a list without mentioning one of the GOATs.
Neil Patel has been a staple of the digital marketing industry since the mid-2000s. He is not only an SEO expert, but he’s also an entrepreneur and a New York Times bestselling author.
If that’s not enough to convince you, he’s also named as a top 100 entrepreneur under the age of 30 by President Obama, one of the best entrepreneurs under 35 by the United Nations, and one of Forbes’ top 10 online marketers. So yeah, he’s been around the block.
Today, he’s sharing a wealth of information about SEO and blog growth on his Twitter account. His tweets are typically short, actionable, and packed with valuable insights. He often shares tips and tricks, case studies, motivational quotes, and industry updates. Occasionally, he also answers questions from some of his followers.
Brian Dean — @BrianEDean
Brian Dean is an experienced SEO and content marketing expert who is also the founder of Backlinko, one of the most popular blogs online.
So, if anyone knows what they're talking about, it’s definitely him.
His Twitter account isn’t as regularly updated as Neil’s, but it’s a great way to get notifications whenever he has posted a new video about SEO and growth that’s just jam-packed with actionable insights. His account’s also a great resource for thoughts from other SEO experts, as he usually retweets content that he deems worthwhile.
Barry Schwartz — @RustyBrick
Barry Schwartz is a prominent digital marketer and founder of Rusty Brick: a web service firm in New York City who are focused on developing brand identities and websites. He also co-founded the Search Engine Roundtable (one of the earliest SEO-focused blogs) and currently works as a news editor for Search Engine Land, which features news about digital marketing.
Most of Barry’s tweets relate to relevant news about SEO and digital marketing, which makes him a valuable follow if you’re feeling a little behind. From time to time, he’ll also share his personal experiences in building brands including what worked and what didn’t.
Glenn Gabe — @GlennGabe
With over 25 years of digital marketing experience, Glenn Gabe’s one of the world’s leading experts in SEO. He is currently the president of G-Squared Interactive: a company that offers SEO services such as technical audits and SEO-powered website redesigns or migrations.
Glenn’s tweets range from concise to detailed, depending on the information he’s trying to convey. He covers topics such as keyword research, valuable tools, industry news, content creation, link building, and technical SEO. If you’re looking to learn, his Twitter account is worth a follow.
Lily Ray — @lilyraynyc
Lily Ray is a woman of many talents. She’s an SEO expert, drummer, professional DJ, and most importantly, someone who’s worth following on Twitter. Right now, she’s the senior director of a popular New York-based marketing agency called Amsive.
Her engaging tweets include insights on keyword research, on-page SEO, link building, content marketing, and social media marketing. She also ventures into AI, particularly its ethical uses in SEO.
John Mueller — @JohnMu
This ones a little different from the rest...
If you’re looking to learn from someone on the inside, look no further than John Mueller.
John currently holds the position of Senior Search Analyst at Google and, before that, he was their Senior Webmaster Trends Analyst for a whopping 14 years. Yep, imagine the wisdom you’ll gain just from following this man.
John’s Twitter is truly a mixed bag of actionable knowledge about SEO and random ramblings. He’d often tweet about the latest news in SEO and LLMs, some strategies for growth, or inspirational case studies. But sometimes, he’d tweet a dad joke or retweet Mariah Carey’s album launch. Not that I’m complaining!
Marie Haynes — @Marie_Haynes
Marie Haynes has been a total SEO rockstar since 2008. She has a great mind for Google's search algorithms. She’s also been writing for Search Engine Land and has consistently been featured in publications as an “SEO expert.” Across the years, she has built a loyal audience that learns from her weekly newsletter and podcast.
Marie’s 2023 content focuses on AI and its implications on SEO and the internet, in general. She’s a big supporter of using AI responsibly to supercharge your rankings and create more content. So, if you want to future-proof your workflow, give her a quick follow!
Aleyda Solis — @aleyda
Aleyda Solis is an internationally renowned SEO consultant based in Europe. She owns her own consultancy named Orainti, which helps businesses gain large-scale, organic search growth. Like Neil Patel, she’s also an award-winning expert, with awards such as one of Forbes’ top 10 online marketing experts and Entrepreneurs’ best online marketers to follow.
Through her Twitter, she consistently emphasizes the importance of creating high-quality content that is relevant to your target audience. She shares more than just her insights, but also the tools she uses to propel businesses’ growth.
Cyrus Shepard — @CyrusShepard
Cyrus Shepard is the founder of Zippy SEO: a service that helps businesses achieve better SEO rankings. Formerly the Audience Development Team Lead of Moz, Cyrus has been a strong voice in SEO and toured all over the world just to share his insights.
CyrusSEO's tweets are a valuable resource for anyone who wants to improve their SEO and growth. He brings his expertise and wisdom in every tweet and shares the optimal ways to ensure your blog’s growth in ranking. He also doesn’t shy away from sharing the tools he’s using right now for his business, making growth accessible to everyone, everywhere.
Britney Muller — @BritneyMuller
Britney Muller is a former Senior SEO Specialist at Moz and Marketing Manager at HuggingFace. A data scientist, blogger, entrepreneur and speaker, she believes in LLMs and generative AI’s ability to power SEO growth.
It may come as no surprise that most of Muller’s tweets are about LLMs, particularly ChatGPT. She constantly writes about, not only SEO but also the latest trends in generative AI and its use cases for marketing.
Pat Walls — @thepatwalls
If you want to follow someone who’s a true “rags to riches” story, I highly suggest Pat Walls. From being $50,000 in debt in 2017 to creating a million dollar business, there’s a lot of wisdom that you can take from his story and lessons, some of which he imparts on Twitter along with some SEO content tips. A follow also includes some tennis banter from time to time.
Pat’s tweets are typically detailed, informative, and actionable, and he often shares his own experiences and case studies. It’s a great resource for learning about SEO, blogging, and entrepreneurship in general.
Spencer Haws — @NichePursuits
If you’re going to learn SEO, why not learn from one of the most successful blogs right now? Spencer Haws is the founder of Niche Pursuits: a blog and media brand that focuses on SEO, affiliate marketing, and (like the namesake suggests) “niche pursuits.”
Spencer’s Twitter feed is full of SEO tips, especially for keyword research and interlinking. He also shares strategies and insights from his own experience as a successful blogger. You can also get updated whenever he releases a new YouTube video (which are all worth a watch) through his feed.
Nina Clapperton — @NinaClapperton
I’d also like to shine a spotlight on Nina Clapperton, who I know deserves more than just 6,000 followers. She’s a travel blogger and a certified SEO expert who currently writes even more for her own website: SheKnowsSEO.
Her Twitter feed is a wide collection of tips and tricks with a few personal anecdotes in between. She writes a lot about her own experience with SEO tools and where she’s getting the most success. It’s also obvious that she knows a lot about SEO theories with some of her insights populating her feed.
The Bottom Line
Let’s face it: Burnout comes a lot with blogging, especially when you’re not seeing the results you want. Staying informed and inspired is a great way of refueling your creativity and drive towards producing content that ranks.
Turn off the outside world and negative thoughts. These Twitter accounts are all you need when you’re in “blogger mode.” It may seem like a tall task but I can guarantee that, if you follow every single one of their advice, there’s nothing that can stop you from making blogs that reach your target audience. Happy scrolling!