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Google Finishes Rollout of The Summer Search Algorithm Core Update

Google has successfully concluded the rollout of its eagerly awaited August 2023 core update, following a significant hiatus in confirmed updates since April. SEO professionals and webmasters have been eagerly awaiting insights into its specific impact and adjustments.
Photo by Mitchell Luo on Unsplash
Photo by Mitchell Luo on Unsplash
September 7, 2023 5:18 pm

Google has officially completed the rollout of its August 2023 core update. The update, which began on August 22, 2023, at 10:30 PDT, just concluded today at 13:03 PDT, marking a two-week period of unknown adjustments and enhancements.

The announcement of this core update had been eagerly awaited by SEO professionals and webmasters alike, especially given the lack of confirmed updates since April 2023. Google's John Mueller hinted at this impending update earlier this year, assuring the industry that we could expect some adjustments to the search ranking algorithm before the summer's end.

"We've had very heated volatility since the last confirmed update, which was the April 2023 reviews update. The last core update was the March 2023 core update. So we are due some updates, and many suspect we will see the helpful content update, which we didn't have since the December 2022 helpful content update," Mueller had said, fueling speculation about the nature and impact of this core update.

The rollout itself took place over a two-week period, a standard practice for Google's core updates. The search giant routinely rolls out updates incrementally to ensure a smooth transition and minimize disruption to search results. This strategy allows Google to monitor and address any unexpected issues that may arise during the update process.

The August 2023 core update was keenly observed by SEO professionals, webmasters, and digital marketers, who closely monitored any fluctuations in search rankings. Such updates often lead to significant changes in search results, potentially impacting the visibility and traffic of websites across the internet. Some people have already been negatively hit, while others seemed to get a visibility boost.

Google's core updates are designed to enhance the quality of search results by refining the search algorithm to better understand and rank web content. These updates aimed to provide users with more relevant and informative search results, aligning with Google's ongoing commitment to improving the user experience.

While the specifics of the August 2023 core update remain undisclosed, it is possible that Google might gradually release information about the changes made to its ranking algorithm. As for now, keep checking your rankings & hopefully this one helped your site!

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Written by Justin Gluska
Justin is the founder of Gold Penguin, a business technology blog that helps people start, grow, and scale their business using AI. The world is changing and he believes it's best to make use of the new technology that is starting to change the world. If it can help you make more money or save you time, he'll write about it!
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