Google Analytics UA Property Will Officially Stop Processing Hits in 10 Days
In a new email from Google, they subtly announced that in around 10 days UA properties on Google Analytics will stop measuring site data
Justin Gluska
Updated July 30, 2023
Google Analytics GA4 Realtime Dashboard View
Reading Time: 1 minute
In a recent email to users of anyone with a Google Analytic property, Google announced the final days of Universal Analytics are almost here. Even though the official deadline to migrate UA to GA4 was on July 1st, many people expressed their surprise on Twitter when the property was working many days past the deadline
Although now it seems like we have some clarification from Google – In about 10 days, the Universal Analytics Property on Google Analytics will no longer process any more clicks.
In the email, Google offered additional support for validating and linking your old properties to the new GA-4 property. They said "In about 10 days, your associated Universal Analytics property will stop processing hits. To get started, you can follow these steps to validate your new Google Analytics 4 Property."
So 40 days past the deadline is the official sunset date of Universal Analytics. RIP. You will be missed.
Want to Learn Even More?
If you enjoyed this article, subscribe to our free newsletter where we share tips & tricks on how to use tech & AI to grow and optimize your business, career, and life.
