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Google Analytics UA Property Will Officially Stop Processing Hits in 10 Days

In a new email from Google, they subtly announced that in around 10 days UA properties on Google Analytics will stop measuring site data
Google Analytics GA4 Realtime Dashboard View
Google Analytics GA4 Realtime Dashboard View
July 30, 2023 12:54 pm

In a recent email to users of anyone with a Google Analytic property, Google announced the final days of Universal Analytics are almost here. Even though the official deadline to migrate UA to GA4 was on July 1st, many people expressed their surprise on Twitter when the property was working many days past the deadline

Although now it seems like we have some clarification from Google – In about 10 days, the Universal Analytics Property on Google Analytics will no longer process any more clicks.

Official Google Analytics email sent to users of Universal Analytics on July 30th 2023

In the email, Google offered additional support for validating and linking your old properties to the new GA-4 property. They said "In about 10 days, your associated Universal Analytics property will stop processing hits. To get started, you can follow these steps to validate your new Google Analytics 4 Property."

So 40 days past the deadline is the official sunset date of Universal Analytics. RIP. You will be missed.

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Written by Justin Gluska
Justin is the founder of Gold Penguin, a business technology blog that helps people start, grow, and scale their business using AI. The world is changing and he believes it's best to make use of the new technology that is starting to change the world. If it can help you make more money or save you time, he'll write about it!
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