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How To Write & Post Quality AI-Generated Content on LinkedIn

LinkedIn has become an indispensable tool to connect with other professionals in your field. Connect with more people faster using AI tools with this step-by-step guide.
Updated April 25, 2024
A robot writing a blog post, generated with Midjourney
A robot writing a blog post, generated with Midjourney

Let's be real — creating quality content consistently for LinkedIn can be a grind. It’s a necessary task to build up your network, but the repetitiveness is definitely tiring. There’s also the issue of finding the time and inspiration, which isn't always easy when you're juggling a million other priorities.

What if I told you there's a way to lighten that content creation load? With the power of AI writing tools, you can streamline the process and produce quality posts for LinkedIn without sacrificing quality.

Intrigued? In this article, I'll walk you through the simple steps to generate AI-powered content that’s both informative and eye-catching. From creating killer prompts to fine-tuning the output, you'll learn how to harness AI's potential while keeping that essential human touch. Stay tuned!

How To Create Quality AI Content on LinkedIn

Generating quality AI content for LinkedIn isn’t too different from writing one. Yes, there’ll be some help from generative AI, but everything else should still come from you. Here’s the six steps you need to cover when creating AI content:

Step #1: Choose Your Topic

Everything starts with a topic, especially in writing. People aren’t looking for broad ideas, they’re looking for something that’s aligned with their needs and interests. Always remember to keep these things in mind when choosing a topic:

  • Target your audience. Who are you trying to reach with your post? Choose a topic relevant to their interests and the industry you're in.
  • Showcase your expertise. Pick a topic where you have knowledge and experience to share. This will help you establish yourself as an expert in the field. This also helps later when you’re proofreading the initial AI-generated content as you immediately know if they’re showing signs of AI hallucination.
  • Offer value and insights. Don't just rehash common knowledge. Provide fresh perspectives, data, or original analysis to make your LinkedIn post stand out.
  • Keep it current. Tie your topic to recent industry trends, news, or discussions. This shows you're engaged with what's happening now and readers are more likely to seek out content about a recent issue.

Step #2: Pick Your Favorite AI Tool

The next step is the easy part: choosing an AI tool. There’s the always-dependable ChatGPT, the trustworthy Google Gemini, the disruptor Claude, and countless other AI models fit for writing. The choice is yours.

However, if I were to use AI to create LinkedIn content, here’s what I’ll personally do:

  1. Use Gemini for research and creating outlines. Gemini has always served me well when I’m researching because they have access to real-time content. They’re also the only AI model that’s capable of citing websites to a somewhat consistent degree. Since it’s the model I’d use to source information, it’s best to use it to generate outlines as well and create a flow of information that makes sense.
  2. Generate content with Claude. I’ve always been a big fan of GPT, but there comes a time to throw the towel. Claude Opus, Sonnet, and Haiku have all served me better in writing than GPT-4T ever did, and statistics back this up. It’s smarter, more consistent, and more creative.
  3. Create featured images with Midjourney. A good post should always have visuals. Midjourney is perfect for this. In fact, it’s what we use for all our blog posts. You can read more about Midjourney in our articles such as this one.
  4. Humanize the content with Undetectable AI. This is an optional step, but if you’re interested in making your content more human-like, I highly recommend Undetectable AI for the job. You can read our full review of the product here, as well as other interesting articles such as this one or this one.

Again, you can always choose your favorite tool for this step instead. You can also use AI writing assistants to generate content, such as Koala Writer or Content at Scale. If you’re unfamiliar with these tools, you can check out our article for the best AI writing tool.

Step #3: Create A Detailed Prompt

The biggest mistake you can make when generating AI content is not giving the model enough information to do its task. Use this list below as a prompt checklist before hitting the “Submit” button on your favorite AI tool:

  • Target and Tone: Always ask yourself, who are you speaking to and how could I convey that to GPT, Claude, or Gemini? Tailor the content's style and language to resonate with your target audience. This also includes giving instruction on your specific writing voice.
  • Content Specificity: Give the AI a central theme or conceit. Make sure you also specify if you want a long-form article, a listicle, a quick read, or a thought-provoking blog post.
  • Guiding Information: Populate the prompt with as much information as you can. Include relevant keywords that reflect your field and target audience. 

Here’s an example of what I consider to be a perfect prompt:

Topic: Zen gardening for stress management

Target Audience: Busy professionals seeking stress management techniques and workplace well-being tips.

Tone: Informative, approachable, with a touch of inspiration.

Content Focus:

- Explore the core principles of Zen gardening and how they can be applied to create a sense of calm and focus in the workplace.

- Discuss the benefits of incorporating Zen garden elements like raked sand, rocks, and minimalism into a workspace design.

- Offer practical tips for busy professionals who might not have access to a dedicated Zen garden. 

- Briefly touch on the history and philosophy behind Zen gardens for a well-rounded perspective.

Guiding Information:

Industry Keywords: Stress Management, Workplace Well-being, Mindfulness, Productivity.

Examples: You can mention the growing trend of mindfulness practices in the workplace and link it to the concept of Zen gardens.

Brand language: Maintain a professional yet approachable tone, consistent with your overall brand voice.

Call to Action: Encourage readers to share their own tips for creating a mindful workspace in the comments section.

Step #4: Verify and Proofread

As with any content, you need to verify and proofread what’s been written. You can’t just generate something and post it immediately. AI hallucinations exist and they’re more common than you think, so always do your due diligence in posting AI content.

This is also the perfect time to check if you hit the necessary SEO keywords for your post to hit traction. If you want an AI tool that’s perfect for this job, I highly recommend RankIQ.

Step #5: Post Your Content on LinkedIn

And you’re done. All that’s left to do is post your content on LinkedIn. That’s everything you need to keep in mind to create the perfect LinkedIn post using AI tools.

The Bottom Line

And there you have it — everything you need to know about cranking out quality AI-generated content for LinkedIn. By following these steps, you'll be a pro at creating posts that engage and impress your network in no time

Of course, AI writing is just one tool in your arsenal. The real key is combining it with your unique expertise, voice, and perspective. That's what will make your content truly resonate and establish you as an expert in the field. Always remember that humans always beat out machines in terms of creativity, but that doesn't mean they can’t coexist.

So, don't be afraid to experiment and have some fun with AI-powered writing. See it as a way to level up your LinkedIn game and make more meaningful connections. Good luck!

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Written by John Angelo Yap
Hi, I'm Angelo. I'm currently an undergraduate student studying Software Engineering. Now, you might be wondering, what is a computer science student doing writing for Gold Penguin? I took up studying computer science because it was practical and because I was good at it. But, if I had the chance, I'd be writing for a career. Building worlds and adjectivizing nouns for no other reason other than they sound good. And that's why I'm here.
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