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Rytr Review: SEO, Multimodal Generation, and Chatbot in One Writing Assistant

Rytr is the ultimate swiss-army knife for copywriters. It combines the features you'll find in other tools such as Jasper, Midjourney, and Ahrefs. But, variety of features aside, how good is Rytr as a writing assistant really? Let's discuss:
Updated October 4, 2023
Rytr Review Featured Image
Rytr Review Featured Image

There are some innovations that are so significant that it splits time into a “before” and an “after.” Wheels, currency, electric light, the internet. And now, you can add artificial intelligence to that list.

The sudden rise of AI has changed the game for several industries. It has been a blessing for some as it allowed them to streamline their work, but a curse for others as it threatens their existence.

One thing’s for certain: it has caused quite a stir in the writing community.

Thankfully, there are some AI-powered software that doesn’t seek to replace writers but instead equip them with useful tools to help them write better and more efficiently. Today, we’re taking a look at one of them: Rytr

Let’s discuss its features and compare it against other tools, as well as discuss if writers and artificial intelligence can coexist peacefully.

How Rytr Works

Rytr is an AI writing assistant that assists you in creating high-quality content. It is GPT-based, similar to ChatGPT, and features a distraction-free editor where you can both optimize your existing text and generate new content in the blink of an eye.

Rytr Landing Page

To get started, you just have to choose a specific tone, language, and use case. From there, Rytr will ask more specifics about what you need. Afterwards, simply click the “Ryte For Me” button, wait, and content will be generated for you in just a few seconds.

Who is Rytr For?

It’s mainly meant for copywriters looking to optimize their writing process. From creating content outlines to keyword research, Rytr can do it.

Whether you’re an employer who needs a job description or you just want to create a poem, Rytr is a great software to get you started.

Rytr’s Key Features

AI-Powered Content Creation

Rytr eliminates the idle time that comes with writer’s block by generating content based on a topic and, if applicable, some keywords.  

To put it to test, I’ve tasked Rytr to generate a blog section about the role of watermelons in the upcoming zombie apocalypse.

Rytr Feature: AI Content Creation

One remarkable quality of Rytr is how fast it generates new content compared to other tools I’ve tried in the past like Jasper and Jenni AI. Not only that but the output matched exactly my specifications, and it managed to provide a blog section jam-packed with information without having too much fluff.

Outline Generator

Let’s say you want to write an article on your own, but you want to automate the outline writing process. Don’t worry: Rytr can create a content outline complete with keywords per article section. This is a great tool for content ideation, and one I will surely revisit in the future.

Rytr Feature: Outline Building

Output Customizability

Tired of getting the same generic results from other products? Rytr has one of the most extensive content profiles I’ve ever seen from AI writing assistants. The availability depends on the use case but the following three customizations are always present:

  • Languages: 38 in total including, but not limited to, English, Spanish, French, Italian, German, Arabic, Mandarin, Japanese, and Korean.
  • Tone: Some examples include formal, casual, critical, inspirational, convincing and humorous.
  • Use Case: You can choose from more than 30 use cases but the most significant ones are blog section writing, outline, email, cover letter, product descriptions, and call to action. You can also add your own use case if you’re a paying customer.
Rytr Feature: Customizing Output

Once you pick a use case, other relevant customizations will pop up. For example, blog section writing lets you pick the section topic and relevant keywords whereas a job description use case will ask you what role is available.

Rytr Feature: Job Description Use Case Output Customization

AI Image Generator

Finding out that Rytr also had a prompt-based AI image generator was a welcome surprise. Needless to say, I quickly tried it and here are the results:

Rytr Feature: Image Generation of Manila at Night

The first thing I wanted Rytr to generate was an image of Manila at night so I could test how well it mimics real scenarios. The result was accurate and captures the essence of Manila, but it has several issues such as grain and unbalanced rendering between the main subject of the image and the background.

Rytr Feature: Image Generation of Foxes Chasing Each Other's Tails

Next, I wanted to see how well it handles specific requests and drawings so I asked Rytr to generate a Studio Ghibli-esque drawing of two foxes chasing each other’s tails. The output was cute, but not quite what I asked for.

Rytr Feature: Image Generation of a Woman and Her Cat

Finally, I also asked Rytr to give me an image of a woman in her dorm room playing the guitar with cats to check how well it is at rendering multiple requests. The output this time was creepy because it had an “uncanny valley” feel to it. The cat’s face was a morphed mess, while the woman — who should have been in the foreground as the subject of the prompt — was relegated to the background.

Other Useful Features

  • AI Chatbot: Rytr has its own GPT-based chatbot that can answer writing queries as well as questions about Rytr’s features.
  • SEO Keyword Research: Rytr also doubles as a keyword research tool complete with a keyword generator and extractor.
  • Plagiarism Checker: Rytr can also scan their output against existing texts. 
  • Content Optimizer: You can copy and paste your content into Rytr’s editor and tweak them by expanding, shortening, rewording, or appending new information.
  • Content Variants: Rytr can also generate up to three variants from one prompt.

Can Rytr Beat AI Detectors?

Now that we’ve gone over the features that make Rytr great, let’s address the elephant in the room: Will it get tagged as AI content? To find out, I pasted the output from Rytr into Content at Scale’s AI detector.

Rytr vs. AI Detection: Content at Scale (Creative)

Surprisingly, the output passed as human-written but it could still be a fluke. So, to test its repeatability, I asked Rytr to generate new content based on the same topic, but I’ve switched the tone from “enthusiastic” to “formal” in hopes of generating a more robotic-sounding blog section.

Rytr vs. AI Detection: Content at Scale (Formal)
Rytr vs. AI Detection: ZeroGPT (Formal)

This time, the result I received was par for the course: it got tagged as AI content. I did other tests as well but, more often than not, content from Rytr gets flagged by detectors.

Pros and Cons of Rytr



  • Content generation in seconds

  • Extensive content profile options

  • Supports multilingual generation

  • AI chatbot for writing queries

  • Generous with free credits

  • Comprehensive documentation

  • Formal blog content can be tagged by AI detectors

  • AI-generated images feel a little too “uncanny valley”

  • Some outputs have formatting issues


Rytr has a subscription-based model with two options:

  • Saver Plan: Maximum of 100,000 characters and 20 images per month.
  • Unlimited Plan: Unlimited content.

Apart from the generated content volume, Rytr’s Unlimited Plan also has two features that aren’t available on the Saver Plan: a dedicated account manager and priority support.

If you want to test Rytr before committing, they also have a generous free trial which lets you generate up to 10,000 characters and 5 images per month.

Rytr vs. Koala Writer

Similar to Rytr, Koala Writer is an AI-powered writing assistant. Both these tools offer a wide range of features that lets you create content from prompts. So, what separates the two?

Koala Writer Landing Page

For starters, Rytr is an all-around writing assistant while Koala Writer focuses on copywriting. As previously mentioned, Rytr offers a lot of flexibility on generated content’s use case. On the other hand, Koala Writer only has blog type (complete articles, rewriting, YouTube to blog post conversion) options. Furthermore, Koala Writer only has eight writing tones in their arsenal compared to Rytr’s 22. 

However, Rytr can only write blog sections or outlines, whereas Koala Writer can generate entire blog posts that you can monetize.

What I was most curious about was how their generated content stacks up against each other. To figure it out, I asked Koala Writer to create a blog post about the same topic I fed Rytr earlier in the article. This was the result:

Koala Writer: Content Creation (Blog)

It’s almost unfair to compare a blog section to an entire article but, at a quick glance, it seems that Koala Writer had a more formal but informational output compared to Rytr’s more laidback response.

I also tested Koala Writer’s text against AI detectors and the results were unsurprising:

Koala Writer vs. AI Detection (Content At Scale)

Although they’re both writing assistants, Koala Writer and Rytr have their own strengths that cater to their target audience. Ultimately, whatever you choose between the two, you can rest assured that you’re in good hands.

The Bottom Line

Rytr is carving a unique space for itself in the realm of AI writing assistants by empowering writers through outline building, keyword research, and content creation instead of replacing them. That said, Rytr does suffer from the same pitfall as other writing assistants: they all still can’t reliably pass AI detection tools. 

As the lines continue to blur between human writing and AI content, there’s one question that lingers in the mind of writers everywhere:

“Should we be worried?” 

I’d say no.

Call it intuition or “spider-sense,” but readers will always resonate more with human-written content. However, I also believe that AI tools should be welcomed by writers when they’re used in an assistive capacity. Try Rytr and form your own opinion. Lmk your thoughts.

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Written by John Angelo Yap
Hi, I'm Angelo. I'm currently an undergraduate student studying Software Engineering. Now, you might be wondering, what is a computer science student doing writing for Gold Penguin? I took up studying computer science because it was practical and because I was good at it. But, if I had the chance, I'd be writing for a career. Building worlds and adjectivizing nouns for no other reason other than they sound good. And that's why I'm here.
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