Ferrylend vs Cloudsquare: Standalone vs Salesforce-Based MCA CRM

Ferrylend and Cloudsquare Broker both target MCA brokers and ISOs, and both handle the broker loop: leads, bank statements, lender submissions, offers, commissions and renewals. The difference is what sits underneath. Cloudsquare is built natively on Salesforce, and you buy and maintain the Salesforce license yourself. Ferrylend is a standalone web app with its own per-user prices.

That one choice drives cost, setup time and how much you can customize. This comparison is for broker and ISO owners deciding whether they want a Salesforce-based CRM or a standalone one.

Our pick for most broker shops is Ferrylend, because it covers the broker loop without a Salesforce license to buy and administer, at a price you can work out before a sales call. Cloudsquare is the better choice if you already run Salesforce and most of your lenders are in its API network.

Here's the TLDR (prices checked October 24, 2026):

1. Ferrylend (our pick) - Best for: broker shops that don't want Salesforce and want the full price up front. $69 or $99 per user per month, month to month.
2. Cloudsquare Broker - Best for: shops already on Salesforce (or with a Salesforce admin) whose lenders are in its API network. From $75 per user per month, plus Salesforce, plus implementation.

The verdict

For most broker shops, Ferrylend is the pick. Cloudsquare wins for a specific kind of shop, described below.

Pick Ferrylend if you don't want to buy or manage Salesforce, you're a small or mid-size shop without an admin, and you want a price you can calculate before a call. Its lender matching, stamped email submissions, offer math and commission tracking cover the broker loop without a separate platform underneath, and you can leave month to month.

Pick Cloudsquare instead if you already run Salesforce or want to, you have an admin or budget for one, and your funder panel overlaps its lender API list (OnDeck, Kapitus, CAN Capital, Forward Financing, Credibly and others). Lender API submissions with offers and declines flowing back automatically are something Ferrylend can't do today. Cloudsquare also has ISO and customer portals, a funder product (Cloudsquare Lend) if you start funding, and a longer track record.

Ferrylend vs Cloudsquare side by side

	Ferrylend	Cloudsquare Broker
Platform	Standalone web app	Built on Salesforce; you pay for Salesforce separately
Price	Core $69/user/mo ($59 annual), Pro $99/user/mo ($84 annual)	From $75/user/mo, plus a Salesforce license (edition not named)
Setup	$999, waived for workspaces created through December 31, 2026	Implementation project; fee not published
Contract	Month to month or annual; no seat minimum	Auto-renews; no mid-term license reductions; renewals at list price
Refund or trial	No trial; free sample-data demo	No trial; 15-day money-back for eligible new customers (terms in the MSA)
Lender submissions	Email or portal assist; stamped PDFs and proof of submission	Lender API submissions ("30 native lender API submissions" on its platform page)
Lender matching	27 metrics, a reason for every result	Ranks programs across integrated lenders
Offers	Calculator and side-by-side comparison with your commission	Lender Decision Inbox builds offers from lender emails; side-by-side comparison
Bank statements	Monthly grid; AI reading in Pro or $1.50 per statement	Cash Flow Intelligence grades statements and tracks open positions
Commissions and renewals	Expected vs received, splits, clawbacks; paid-in renewals list	Promised vs paid reconciliation, paydown monitoring, renewal pipeline
Dialer and SMS	Not yet (roadmap); Kixie integration in beta	Dialers and multi-channel follow-up; AppExchange apps
Portals	None yet	Customer, ISO and Syndicator portals
Funder servicing	No	In the separate Cloudsquare Lend product (quote only)
Track record	Newer; no independent reviews yet	"Trusted by 200+ brokers and lenders" (its claim)

What each one really costs

Cloudsquare's own comparison page says "Cloudsquare Broker starts at $75 per user, per month. You must purchase your Salesforce license separately." Cloudsquare doesn't say which Salesforce edition you need or what it costs, and its implementation fee isn't published either. Its pages aren't consistent: another Cloudsquare post says it "doesn't publish flat pricing publicly" and points you to a scoping call.

So the real Cloudsquare number is $75 per user, plus a Salesforce seat per user, plus implementation, plus any consulting or managed services you add later (both quoted, not listed). You won't know it until you've talked to sales.

Ferrylend lists its plans and add-ons in full. For five reps, Core is $345 a month on monthly billing and Pro is $495 (our arithmetic). The $999 setup fee is waived for workspaces created through December 31, 2026, and migration from your current CRM is included in setup. Add-ons such as e-sign on Core ($39/mo) or email campaigns ($29/mo) are priced on the page.

Contract terms

Read Cloudsquare's SaaS agreement before you sign. Subscriptions auto-renew for the same length unless either side gives 30 days' notice, renewals are priced at the then-current list price, you can't reduce licenses mid-term, and card payments carry a 3.5% fee. Cloudsquare can also end the agreement on 90 days' notice for any reason. And because it runs on Salesforce, the agreement says that if your Salesforce access lapses, "the Hosted Services will cease to function."

Cloudsquare does advertise a 15-day money-back guarantee. The master services agreement limits it to eligible new customers and 15 days from signing, and the SaaS agreement says website "money-back" statements aren't binding unless written into your order form. Ask for it in writing.

Ferrylend is month to month unless you choose annual billing, with no seat minimum. Owners can export all records and documents at any time, including after cancelling.

Where Ferrylend is stronger

• No Salesforce. Nothing else to license or administer, and no implementation project.
• A price you can see. Per-user plans, published add-ons, and month-to-month billing.
• Matching that explains itself. Rules across 27 metrics, with a plain-English reason for every pass or fail, for any lender you add (not only API partners).
• Proof of what you sent. Every page sent to a lender is stamped, and a proof-of-submission PDF records each file's fingerprint.
• Multi-product pipeline. MCA, term loans, SBA, equipment, factoring and lines of credit in one board.

Where Cloudsquare is stronger

• Lender APIs. Cloudsquare's platform page claims 30 native lender API submissions and names lenders such as OnDeck, Kapitus, CAN Capital, Forward Financing and Credibly. Ferrylend submits by email or portal assist only; its lender API connectors are coming soon.
• Offers from lender emails. The Lender Decision Inbox turns lender emails into offers and declines. Ferrylend doesn't describe reading offers from lender emails.
• Diligence tools. Business verification, KYB scoring and UCC lien search and filing. Ferrylend has no credit pulls or UCC search.
• Portals and dialers. ISO, customer and syndicator portals, dialers and the Salesforce AppExchange for e-sign and telephony. Ferrylend has none of those live.
• A path to funding. Cloudsquare Lend covers underwriting, ACH servicing and syndication if your shop starts funding. Ferrylend doesn't service deals.

Drawbacks of each

Ferrylend's drawbacks:

• It's new. Ferrylend is newer, so it has a short track record, and we found no reviews on G2, Capterra or Trustpilot as of October 2026.
• No lender APIs yet. Submissions go by email or portal assist; lender API connectors are coming soon, not live.
• No dialer, SMS or bank connect. All three are on the roadmap, marked coming soon. Kixie click-to-call is in beta.
• No portals. ISOs can't log in to submit deals, and there's no merchant portal yet.
• Thin on the funder side. No ACH servicing, merchant debits or syndication ledger.
• No SOC 2 report. Its security page says so.

Cloudsquare's drawbacks:

• Two vendors. You buy and maintain a Salesforce license, and the service stops working if that access lapses.
• No full price up front. The Salesforce edition, implementation and any managed services are quoted, not listed.
• Contract terms. Auto-renewal at the then-current list price, no mid-term license reductions, and a 3.5% card fee.
• The API edge depends on your panel. If your lenders aren't in its network, you're back to email like everyone else.

Our Ferrylend review goes through its limits one by one. Cloudsquare, for its part, reports a 4.8 rating on G2 and 5.0 on AppExchange on its homepage (its own figures).

How to decide

• List the ten lenders you submit to most. If most are in Cloudsquare's API network, that's a real time saving. If not, the API advantage shrinks.
• Ask Cloudsquare for the full first-year cost in writing: its fee, the Salesforce edition and price per user, and implementation.
• Decide who will admin Salesforce. If the answer is nobody, a standalone CRM is the safer bet.
• Click through the clickable Ferrylend demo with sample data (no signup; it asks for a work email) and book Cloudsquare's demo, then compare the screens your reps will use every day.

If you want more options on either side, see our Cloudsquare alternatives, our lender matching software roundup and the MCA CRM rankings. Ferrylend's own side-by-side with Cloudsquare is there too, written by the vendor. If you're a funder rather than a broker, Ferrylend vs Centrex is the more useful read.

FAQ

How much does Cloudsquare Broker cost?

Cloudsquare says Broker starts at $75 per user per month, and you buy your Salesforce license separately. Implementation isn't priced publicly. Cloudsquare Lend, for funders, is quote only.

Do I need Salesforce to use Cloudsquare?

Yes. Its SaaS agreement requires you to keep Salesforce accounts at your own expense, and says the service stops working if that access lapses.

Does Ferrylend submit to lenders by API?

Not yet. It sends by email (from Ferrylend under the rep's name, or from Gmail on Pro) or helps with lender portals. Credibly and Lendio APIs are listed as coming soon.

Which is better for a five-person ISO shop?

Without a Salesforce admin, Ferrylend is simpler to buy and run. With one, and with lenders in Cloudsquare's network, Cloudsquare's API submissions can be worth the extra cost and setup.

Short version: for most broker shops, Ferrylend, a standalone CRM with a visible price. Already on Salesforce with API lenders, Cloudsquare.

Disclosure: Ferrylend is made by Digital Mundo, a separate company with the same owner as Gold Penguin. We rank it first, and we've kept its drawbacks in plain view.